May, 2011

  • Book Review: The Long Tail by Chris Anderson (2006)

    May 30 2011
    Anita Hovey The Long Tail by Chris Anderson

    I can honestly say I never expected to be reading an economics book of my own free will. Even more, if you had told me that I would enjoy the book and try to talk about it to several people while reading it, I would have thought you off your rocker. The Long Tail by

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  • Go-To Tools for Serious Social Media Consumers Part 2

    May 23 2011
    Anita Hovey Read It Later screen capture, using Fireshot for Chrome

    As promised, I’ve been collecting feedback for part two of my Go-To Tools post. There’s myriad tools available out there to help with your social media consumption and I think I’ve tried nearly every one in the last four months. A little disclaimer: I ADORE my Google Chrome browser and all the extensions I have

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  • The Danger of Over-Automation in Social Media

    May 02 2011
    Anita Hovey Multiple networked blogs posts condensed on Facebook

    Last week I had the opportunity to attend a panel presentation on social media hosted by IABC Maritimes here in Halifax. It was really interesting to hear the stories from Garrison Brewing Company, Nova Scotia Power, Turbine Fashion, and Nova Scotia Archives and how they have made social media work for them. Each speaker had

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