Social Media Book Review: The UnReviewAnita Kirkbride
I’m sure that title has been used before to review UnMarketing by Scott Stratten, but I’m going to use it again…(I couldn’t find any evidence on Google that it has been used recently). 1
At my regular networking group The Group Halifax, I recommended UnMarketing as a resource before I’d finished 1/3 of the book. I said “I borrowed this book from the library. It’s so good that I am going to go out and buy a copy to keep because there are things in here I want to highlight, underline and sticky note.” How’s that for a recommendation?2
UnMarketing is one marketing book you will truly enjoy reading. If you’ve ever been witness to apathetic customer service, this is the book for you. 3 Scott will give you a whole new perspective on customer service and how to provide it exceptionally. He uses common examples and injects his own brand of wit into providing an un-opportunity for improvement in the customer experience.
UnMarketing is also about social media. It chronicles Scott’s personal rise to Twitter stardom and how he arrived at over 99,000 Twitter followers. 4 Scott makes the case for social media engagement in a very practical, down-to-earth manner that I just don’t think anyone in their right mind can refute. 5 He discusses how to get the most out of Twitter and the concept of viral videos (his company has had several videos “go viral”). But more importantly, Scott show you in great detail how to capture your virality 6 to grow your lists and thereby grow your business. Isn’t that what we all want?
I’ve had so many unAwesome ideas for my business since reading this book that I can’t possibly implement them all. One of my ideas is to give UnMarketing to select potential clients. 7
If you think you don’t have time to read another marketing book, don’t! Scott voiced his own audio book, so you can listen to it…on your way to work in the car or on your ipod. 8 Have a good giggle and brighten the day of the people sitting next to you on the bus.1. In true Un-Style I will use footnotes to inject sarcastic remarks.
2. I suppose I could have done that in the library copy, but they might not have let me return it and then I would have had to pay for a copy that had library stickers on it and everyone would know.
3. Well really it’s the book for the giver of apathetic customer service, but you probably can’t afford to buy a few dozen to just hand out. And who wants to carry 10 books with them to the mall every time they go shopping?
4. He’s one of the guys that actually does “walk the walk“. And he actually replies if you tweet him @unmarketing.
5. Well, you could…but you’d be wrong.
6. Please don’t confuse virality with virility 😉 That’s not the type of business I’m talking about.
7. I will pay you a reward if you let me know when this book is on the sale rack in Halifax…your reward is my undying gratitude…and maybe I’ll buy you a book 😉
8. You could listen to it with speakers on the bus, but I’m guessing you’d annoy more than a few people. Although…they are probably the ones that most need to hear his message. In fact, sit right behind the bus driver if you’re in Halifax and are using speakers.