January, 2012

  • Twitter Challenge from Blue Boat Social Marketing

    Jan 31 2012
    tweet sign walking jay

    This is a guest post from Cara Lynn Garvock, Blue Boat Social Marketing. If you’re going to take her up on the challenge, make sure you write down all your numbers first (followers, following, number of tweets, number of lists you’re on, etc) so you’ll easily be able to see how far you’ve come! I

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  • 3 Reasons You Shouldn’t Autopost Tweets to Facebook

    Jan 17 2012
    admin Facebook vs Twitter

    In every workshop or presentation I give around Halifax I always tell people NOT to auto-post their tweets to Facebook or vice versa. It’s a great time-saver, of course, so people are always miffed to learn that they are sacrificing engagement for time. Here are three quick reasons why you shouldn’t auto-post your tweets to

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  • Facebook Pages–With Great Power Comes Great Responsibility

    Jan 10 2012
    admin SPAM: Break the Monotony

    I’ve seen a disturbing trend on some Halifax, Nova Scotia Facebook pages recently. As small business owners become more adept at “Acting as Their Business” some of them are using this new found power to SPAM their friends’ pages in an effort to gain new fans. It looks something like this “Hi Everyone, hope you’re

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  • Most Commonly Missed Opportunity for Small Businesses on Facebook

    Jan 03 2012
    admin Where to change your employment info in new Facebook Timeline

    At my recent Basic Training workshop in Halifax I shared a quick tip that even some long-time Facebook users hadn’t taken advantage of. Take a quick peek at your Facebook profile where it shows your current employment. When you click that link, where does it take you? I’m still seeing a lot of small business

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