5 Tips for Timeline for PagesHovey
Have you embraced your new Timeline yet? Last week I explained a few of the rules/guidelines Facebook has imposed on the new Timeline for Business Pages and there were a lot of “can’t do” items on the list. There is still a lot of debate going on about whether or not you can put this or that in your cover photo. Only time will tell how closely Facebook will enforce their guidelines. In the meantime, here are five things you can, and probably should, do on your new Timeline.
Rethink your custom landing tab
Notice I said rethink, not remove? Businesses no longer have the ability to determine on which tab fans and/or potential fans will land when they visit a Timeline. But just because you can’t corral your fans onto the tab of your choice doesn’t mean the custom tabs are useless.
You can still use a custom welcome tab as the landing page for all of your referrals to Facebook. When you link to your Facebook Timeline from any other site (e-mail, Twitter profile, business website), send them to the unique url of the custom welcome tab, just like I’ve done HERE. You might want to use a link shortener as the url for a custom tab is quite ugly, and using it will also give you some analytics on clicks.
Update the icons for your custom tabs
Each custom tab now has a decent sized graphic image space you can customize. Whether you choose to brand these all to look the same, or you upload photos or logos to match the tab content, make sure you make them stand out. I found a great article that gives all the sizes of the new images on Timeline, so that should make getting set up a bit easier for you.
Rearrange your custom tabs
Now you get to decide which tabs are most important. If you have an event coming up, move the Eventbrite registration tab up to the top so everyone who comes to your Timeline can see it. Running a campaign to increase your newsletter list? Move your signup tab to the top. You could even rotate them weekly or monthly if you’re not busy enough already.
Highlight and pin posts
Timeline admins now have the ability to “pin” any post to the top of the page for seven days. This is a great way to feature an upcoming workshop or event, big news for your company, or even “fan of the week” if you do such promotions.
To “pin” a post click on the edit button for the post you want to pin (the little blue pencil icon) and choose “Pin to Top”. Voila!
You can also choose to highlight a post by clicking on the star icon. This will increase the size of that post so that it crosses both columns of your timeline and really stands out.
Add some history
If your company has a long and storied history, why not share it with your fans? with Timeline you now have the ability to add posts and place them back in time on your Timeline. Think about adding pictures of your first store, first customers, the big fire, old news clippings, or a change in product packaging over time. And if you want to get really creative, try having a Timeline Timewarp to encourage your fans to go back and look at these “old” posts. To see history in action on a Timeline, check out the Coca-Cola page and look back at their posts from the 1800’s.
I’m still waiting patiently for more companies to publish their Timelines. If you’ve done yours, please share below in the comments so I can check it out.