Facebook Timeline for Business Pages–Embrace It!

I know some of you are sitting there today cursing Facebook for making yet another change. You’re wishing they would just leave well enough alone and you’re wondering how you’ll ever keep up with the constant changes, right? Well, they only thing in social media that is constant IS CHANGE! So get used to it. Even better, embrace it!

Timeline for Business Pages
The biggest change with Timeline for business pages is the physical layout. A business timeline now features two columns, a much larger “cover” photo and a fabulous new admin panel. Because the “Cover” is the first thing people will see, a business is going to want to pay special attention to this.

Facebook set out some pretty clear rules about what a business can and cannot put in a cover photo. Already several businesses who had the foresight to pre-designed their covers had to take them down and re-do them because they didn’t meet the guidelines. Other business owners are taking a little more risk and pushing the limits to see just how much Facebook will let them get away with. Before doing that, a business needs to consider the time spent on building the Facebook following. Is it worth taking the risk of having your business page shut down without notice?

What A Business CANNOT Do on the Timeline Cover
A cover photo is intended to show the story of a business or brand and therefore may NOT include:

  • Contact information, price or purchase information;
  • References to user interface elements, such as Like or Share, or any other Facebook site features;
  • Calls to action;
  • Incentives for others to upload a cover photo to their personal profiles.

Basically, leave your basic information in the “About Us” section where it should be. Don’t put arrows pointing to the “Like” button prompting people to like your page. Don’t run a contest about sharing your cover photo.

For your inspiration, here are a few nice examples of how to design a cover for Timeline for businesses and stay within the guidelines.

Let me know when your business cover is ready for viewing. I’d love to see more great examples of what can be done in this space. Next week I’ll share some tips I’m collecting about how to use Timeline for business pages.

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Comments (10)

  • Linda Daley Reply

    I made the list… woohoo! Thanks Anita!

    March 7, 2012 at 8:47 am
  • Naomi Bellina Reply

    Thanks for the info! I’m holding out to go to Timeline, and I wonder if you can answer a question. I have people “Liking” my old page, but I’m not seeing the Like button on timeline. Does it not automatically show up? Thank you!

    March 7, 2012 at 9:21 pm
  • Anita Hovey Reply

    Naomi, yes the Like button is still there…if you’re not seeing it, you’ve already liked the page probably. In the picture above it would appear under the cover, right beside the “Message” button.

    March 7, 2012 at 9:24 pm
  • Glynis Jolly Reply

    I never thought for a moment that I could put anything in as the cover but a picture of some sort. I’m just glad I can personalize a little more. The space belongs to Facebook, not to me.

    March 8, 2012 at 10:55 am
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