Why You Need to Monitor All of Your Business’s Social Media Accounts
One of the many social media management services I offer clients is a social media audit. I look at each of the social media accounts and make recommendations for improvements to help businesses meet their social media marketing goals. It’s a great way for businesses to get an objective second-opinion on what they’re doing with their accounts, and it’s always interesting for me to see how different organizations use social media for business.
Recently, while conducting one of these audits for a client, I came across a disturbing post on their Facebook Timeline.
Talk about guerrilla marketing! Let’s create a whole bunch of social media accounts for businesses we’ve never spoken to and hope they will hire us to help them out. What a colossal waste of time–both the social media agency’s and the local business that now has to have an account deleted.
Marketing tactics aside, there are two important lessons to be learned if you are using social media for business:
- Monitor all your social media accounts! If you mainly use Twitter for business, perhaps auto-posting your tweets to your timeline, and never log in to Facebook how will you know when this happens to you? Likewise, if you do actually log in to your Facebook page regularly, make sure you are checking out what other people are posting on your wall. Not only could you find things like this, but you could be exposing your fans to other types of spam and potential link viruses.
- Just because you didn’t create the social media account for your business doesn’t mean it doesn’t exist. Unfortunately it looks like we need to start monitoring new social media platforms for fake accounts–it’s not just for the big guys anymore.
If you find that you’ve received a similar “gift” on your Facebook Timeline decide whether you are going to claim the new account or report it as fake and then take appropriate actions. Don’t let someone pull you down a road when you don’t have the keys to the car.