Twitter has phenomenal potential as far as social media for business goes. If you are willing to put in the time to grow a following and cultivate relationships I personally think Twitter is the easiest social network to learn and use. However, there are some things people do that stunt their growth potential and they may not realize just how they are hurting their business.
Recently I’ve started seeing a lot of people who are relying on TrueTwit Validation to “attempt to validate your new followers to see if they are human as opposed to automated bots…[in the hopes that you can] more easily manage your follower list without giving up control.”
It actually sounds kind of good, doesn’t it? Help weeding out the spam bots and fake accounts. Heck, anyone should want that, shouldn’t they? Here are my reasons why you should NOT use TrueTwit if your purposes on Twitter are business-related (I would argue everyone really, but this blog is about social media for business).
You are asking your followers to do more work.
That alone is enough to stop me from signing up. The first time I received the message saying @someperson is using TrueTwit Validation, please click here to prove you’re human I screwed up my nose and thought “Huh? I want to follow you and I have to prove I’m not a bot to do it? That’s just ludicrous.” Needless to say I did not click on the link, did not set up a TrueTwit account and did not “validate” my existence.
I wrongly assumed this meant I was not actually following @someperson at this point. I was so turned off by the message and the implications of it that I didn’t investigate any further that day. More recently, after having received a few more of these messages, and deciding to write this blog post, I thought I should at least go check out the website and see what they’re trying to do. Here’s the skinny:
Saving time is as easy as a click on Twitter
The claims from TrueTwit are that it will save you time and lessen your Twitter spam. Honestly I think you could save more time and gain more followers by learning how to use Twitter features properly.
Want to see if an account is a spam bot? Simply click on the account profile and read the tweets. It’s pretty easy to tell if they’re a real person or not. Want to lessen the amount of Twitter spam? Report accounts that spam you and boom, they’re gone. Easy. Peasy. And no extra account to set up, no dashboard to check out. Even better, no annoying direct message back to your new follower asking them to do your homework for you.
Have you tried TrueTwit? Am I missing something here? I would love to know if you think this is a truly valuable app that I’m not understanding.
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