A Social Media for Business “Don’t”

This is why you should not auto-link your Facebook posts to Twitter.
twitter fb post 5

Confused?

Yes, this is a tweet. On Twitter. Inviting you to follow them. On Twitter. This is the kind of absurdity that happens when you try to short cut social media for your business.

I’ve explained before why a business shouldn’t auto-link accounts, and every regular reader knows I was thrilled when Twitter and LinkedIn “broke up”. There are two glaring problems with this method of filling up your Twitter feed:

  1. It’s obvious you aren’t REALLY present on Twitter. Every tweet links back to Facebook. The fb.me/####### gives it away.
  2. You forget that when you invite people to come follow you on Twitter, that your Twitter followers are going to see the invite too…and isn’t that more than a little redundant? It merely calls attention to #1.

Ok, I lied. There’s a third thing that really bugs me about this strategy. If all you ever post on your Twitter account is the same as what is coming from your Facebook account, WHY would I want to go follow you on Twitter? And if you look at the Timeline for this account you can see very clearly that it’s all the same content as Facebook. There’s no engagement happening on Twitter. No conversations, no ReTweeting, no @ replies. It is not even a second thought because it appears to be forgotten. This is like sending a mute clone of yourself to a networking event.

I KNOW it’s tempting to do this because it’s easy and saves time, but the downside is the negative image you project to avid Twitter users. Doing social media for business takes time. You cannot “short cut” building relationships.

Just as I was finishing up this post, another tweet from fellow social media lover Julia Rosien popped up and I thought it was the perfect end for this post.

 

Comments (6)

  • Robin Levy Reply

    Thank you so much for writing this post! More people need to read it! It is incredibly annoying to see Twitter posts on Facebook and vice versa.

    September 11, 2012 at 6:43 pm
  • Anita Hovey Reply

    I aim to please! Let me know what other etiquette issues I should tackle.

    September 11, 2012 at 8:02 pm
  • 6 Reasons to Stop Linking Facebook to Twitter | Twirp Reply

    […] Anita Hovey It’s been a whole three months since I’ve talked about the downfalls of auto-linking your Facebook Business Page to your Twitter account. I’ve tried to be nice about it, gently encouraging you to change your ways. NO MORE MRS. […]

    November 20, 2012 at 7:34 am
  • Jen Kelly Reply

    Could not agree more, Anita. Yes, social is fast. And yes, to do it right it takes time (slow).

    May 6, 2013 at 6:39 am
  • Another Case Study of Auto-Linking Facebook to Twitter Reply

    […] feed, the reasons why you shouldn’t do it and what happens when you forget you’re autolinking. Recently it was suggested that I follow a certain person who was a good follow for a certain […]

    July 9, 2013 at 12:21 pm

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