To Keep Receiving Facebook Posts, Make Sure You Do This!

Weed Out Facebook StatusIf you like receiving Facebook updates from your favourite businesses, there’s a new Facebook change you need to know about! Facebook now requires page admins to pay to promote posts if we want our content to be seen by our fans. If we do not pay to promote our posts, only about 10% of page “Likers” receive the updates on the Facebook home page feed. Bummer.

To *keep* receiving all posts from me–Anita Hovey, here at Twirp Communications | Social Media for Business, you have to hover the mouse on the “Like” button to the right of my page name. In the drop-down menu select “ADD TO INTEREST LISTS”. Then create an Interest List (and make a name for your favorite sites). When you select that interest list, you will see ALL of our posts and you won’t miss anything important!

Do this for all of the pages that you care about and have been missing lately.

Have you seen this one making the rounds on Facebook lately? It started late in the summer, took a little break and now is back en force! During the first round I did all I could  to stem the hysteria by replying to the posts explaining how and why they were incorrect. However, this new version is basically true.

Does Facebook Require Pages to Pay to Promote Posts?

Facebook is still free. As a Page owner you can still post an update on your business page for free. Fans, or “likers”, will see the post in accordance with Facebook’s Edgerank algorithm. So, for a long time now, you have not been reaching 100% of your fans anyhow.

There does seem to be a consensus among the experts that Facebook recently made a significant change to Edgerank that decreased the number of fans who will actually see these “free” updates. At the same time Facebook also rolled out Promoted Posts and Sponsored Stories, both of which are pay-as-you-go options intended to increase the reach of your update.

Is a Page REQUIRED to use these paid options? No. Will using them improve your reach on Facebook? Most likely.

Will Facebook Interest Lists Help?

This new version of the meme talks about using Interest Lists to ensure you see all posts from the pages/brands on the list. Score one for the meme! This is true. If you take the time to put all of your favourite or most important pages into one or more Interest Lists and–now here’s the kicker–actually use the list(s) on a daily basis, you will see all of the posts you really want to see.

The first round of the meme simply instructed one to ensure the option to “show in newsfeed” was checked for each page/person you wanted to see in your newsfeed. So this new version is much better and more useful. However it stops one step short.

Once you’ve set up your Interest Lists and have populated them, you need to remember to use them! The newly created lists are a bit hidden on your home page. You’ll find them near the bottom of the list of things in your left-hand side bar. This is a really big picture, but it shows the general area of where to look for your lists.

Promoted Posts for Business Pages

Now it’s up to you! Create your lists and start a new Facebook routine to ensure you see the posts you really want to see. Alternatively, try cleaning out your Facebook newsfeed and see if that helps.

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