Lessons From Working With a CopywriterHovey
It felt a little strange sitting down to coffee with Mark–the guy who was going to rewrite my bio for my website. I write blog articles every week about social media management, tips and tricks, and frustrations. Yet here I was, talking to Mark about my life so that he could write my bio. Jeeze…I know my life! I should be able to write this myself. But I couldn’t.
I’d hit a stumbling block and I needed help to get past it. It’s damn hard to talk about yourself without sounding snobby, I think. My last bio was fine, but it was boring. It needed a little spice. Some humour. A story. And for some reason, I simply could not see my life story myself. I began to understand why celebrities work with a writer to produce their memoirs. An outside ear can often pick up the nuggets that you think are unimportant and turn them into something fabulous.
So, here is what I learned by working with a copywriter.
Sometimes all it takes is asking the right questions
Mark asked me some great questions that really made me think. If you’ve ever met me, you likely know that I’m not usually at a loss for words, but a couple of times during this “interview” I simply did not know what to say. “Do I really need to talk about that time in university?” or similar questions kept going through my mind.
The smallest details can have a big impact when written properly
Little things I said, like realizing my tag line didn’t really express what my business is, turned into great little nuggets in the bio. This is something I would not have thought to include.
The best catch phrases come out of your mouth naturally
I’ve said to many people over the last two years that “I live social media”. It’s very true. Here I am writing a blog post, checking Twitter and Facebook at midnight. I’m on here 18/7/364 or thereabouts so my clients don’t have to be. You can look at this phrase in different ways and they’re all true. I’m on here all the time. I make my living on social media. Social media is a way of life for me. They’re all about “living” social media.
Letting go of the need to do it yourself can produce amazing results
I love my new bio. I would never have been able to get to this without some outside eyes. Someone to pull those details out of me and put them together in a coherent format.
Working with Mark was a great experience and I know the more I work with him, the better my writing will get as he makes me look at things differently. I also just want to hand over all of my content to see what he can do with it. It’s like the potential is knocking at the door and Mark is the guard that is going to let my content come out to play.
I would love it if you would head over to read the new and improved bio of Anita Hovey, social media strategist, and give me your feedback. If you like what you see and you’re looking for a copywriter, I am happy to recommend Mark Campbell, @MrWordsworth on Twitter.