Living on Social Media so YOU Don’t Have to!Anita Kirkbride
Somewhere, in some business development coaching session, I was asked to describe what we do in a pithy, memorable sound bite. I responded “I live on social media so my clients don’t have to.” It was the truth then, and it’s still one of Twirp Communications Inc.’s core values in a way. Time and again I am asked at networking events “What does that mean?” (part of the reason I think it’s a great tag line).
What does it mean to LIVE on social media?
If you think about the time you spend on your own business’s social media you probably already feel like you live on it. Managing multiple networks takes a lot of time, every day, if you’re going to reap any rewards from your efforts. Plus, we all get distracted by the shiny things, pictures and moving newsfeeds and end up spending too much time on social media.
Multiply that by eight or ten brands and you’ve got the job of a social media community manager for hire. It’s the first thing we do when we “get to work” and it’s the last thing we do before we go to bed. In between monitoring all of those accounts, designing, preparing and scheduling posts, and engaging with fans, we also
- read social media websites, blogs and news streams;
- research the best practices for a variety of tactics;
- answer questions for clients;
- design social contests and promotions;
- learn how to use a wide variety of social media software and tools;
- add and test blogging plugins;
- keep track of the major changes to the networks and Hootsuite so our clients will know about them;
- etc, etc, etc.
We eat, breathe and dream in 140 characters. While some companies are branching out in to SEO or SEM, web design or developing Google adwords campaigns, we focus solely on social media, and work with experts in those other fields when needed.
Why our clients ‘don’t have to’
Here are some of the things we have done, so our clients don’t have to:
- sat through the Superbowl, just in case there was some way to engage the fans of a client, while the clients spent their Sunday evening with family;
- watched the Golden Globes, again, on a Sunday evening while clients were enjoying their down time;
- live-tweeted fundraising events, political events, concerts so our clients could mingle, or perhaps even stay home;
- talked to fans on Twitter past midnight, just because that’s when they happened to engage with the account;
- answered customer rants, feedback and enquiries on Facebook late on a Saturday night;
- tweeted and posted on major holidays.
We make social media look easy
Either you’ve read this and think ‘WOW how do they do it all?’ or you’re thinking ‘WOW they must find it much easier than me to do this.’ Yes, social media comes naturally to the Twirps. Our training in public relations and writing definitely gives us a great background from which to draw. We love social media and anything you love is ‘easy’ right?
It’s also hard. Did you read how many Saturday, Sunday and holiday tweets I mentioned posting? Not all of this is pre-scheduled. A lot of this has to happen in real time. If we weren’t there to help our clients, they’d be the ones spending their evenings, weekends and holidays online. And hey, some of them definitely do. What about vacations? Heck, I’ve only had TWO real vacations since I started this job (Thanks to Michelle & Amanda for making those possible.) Social media doesn’t take a break. It’s 24/7/365. And that is hard sometimes.