Are you wasting your social credit?Anita Kirkbride
Something interesting and scary happened to me with my bank the other day. In the process of becoming incorporated, I had to get new business banking accounts and a new business credit card. Always planning ahead, I had kept one credit card in my name for years, and had been using it most recently as my “business card”, solely to build my own personal credit history. When I had finally transferred everything from the old card to the new card and ensured nothing was still being posted, I called the bank’s hotline to cancel the card.
“Do you realize you’re going to lose your entire credit history if you cancel this card?” said the rep.
You see, I didn’t realize that my credit history was attached to the card itself and, further, did not realize that my bank rep hadn’t “transferred” me to a new card, but had just simply let me open a brand new account. Why was this so important? I’m in the middle of a divorce and I need credit history to get a new house! The rep on the phone was great. She did some juggling and helped me keep my credit history intact.
Why am I telling you this personal story in a social media newsletter?
It made me think… So many companies waste their entire “social credit” by closing accounts, misusing accounts or simply letting their profiles sit there dead and unused. Even worse, some companies simply don’t have control over their own accounts and when the person with access leaves the company, their “social credit” is lost with the person.
Don’t make the same mistake I nearly made with my credit card! Ensure you have all the information you need before you need it. Don’t lose what you have taken the time, effort and resources to build simply because you didn’t ask the right questions.
- If you have left social media marketing to one of your staff, make sure you have access to all the accounts. This means even if you don’t use Facebook, you should have an account that you control that will be there to access your business Page when that staff person leaves. Make sure your account is the super-admin on the Page or you could regret it when that person leaves you high and dry.
- Keep a document with all passwords somewhere that you and the person in charge of social media both have access to. Every once in a while, log into the accounts, if for no other reason than to ensure you can! I would hate for you to lose your social media manager and not have realized that she was the only one that knew the new password to your Twitter account. (It happens daily.)
- If you are planning to let the person who is in charge of your social media go, you should go in and change all the passwords BEFORE you fire her. The last thing you want is for this staff person to go rogue and start tweeting about her firing like Poppy did when she was fired from HMV last year.
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