8 Terrible Reasons to Start Live StreamingAnita Kirkbride
Live streaming is a great way to create different content for your marketing, meet new people and showcase your products, services, or lifestyle. While it’s very easy to get started with a live streaming app such as Facebook Live, your motivation for doing it really matters. If your motivation is to provide value, live streaming can be a great boon for your small business. If your motivation is listed below, you should rethink your marketing strategy. The motivation behind what you do will shine through and you don’t want people saying any of these things about you!
Here are the 8 worst reasons I can think of to start live streaming.
- Someone said you should.
- Everyone else is doing it.
- You want to be on “TV”.
- You think you could sell more if everyone could just see you talking about it.
- You’re bored with your current social media and need to add something new.
- To go viral.
- It’s the latest thing.
- You’re desperate for sales.
Never, ever do something for your business just because someone said you should. If you don’t 100% agree that it’s the right thing for you and your business, chances are the effort will come across awkward. Likewise, don’t undertake any new platform or marketing tactic just because everyone else seems to be doing it. Keeping up with the Jones’ is not a good reason to start live streaming.
When You Should Start Live Streaming
There is really only one reason you should start live streaming: when you know you can provide something of value to your audience. If you come at this from the angle of wanting to provide value, your audience will see that and accept it. Sales will follow. Value comes in many forms, including
If you plan to have a weekly live show, what are you going to talk about? Will it be to educate your clients or others in the industry? Most businesses can provide a live stream that will educate somebody. If you take the time to plan and think it through, you’ll find you can come up with an endless array of topics relating to your business to keep your show going. If you’re in the business of coaching/consulting, this type of content should come easy to you. Just like blogging, don’t be afraid to lay it all online for your ideal clients to see. If they take your info and go do it themselves, they weren’t your ideal client. But if they watch/read what you offer, and think, “WHOA, I need help with that,” then they are your ideal client and are more likely to get in touch!
Do you have an entertaining lifestyle that you can showcase on Periscope? Or are you a comedian, or a budding game show host? There are many ways to simply entertain people on a platform such as Periscope or Facebook Live. Show us the local events you’re attending, breaking news, or even your ski trip through the woods. There is an audience for just about any type of live stream, you just need to find the one that works for you and your fans.
Maybe you’re more the type to provide information. Can you do a run down of the top local news items of the day each morning? Or perhaps you could do a show about local events happening each week? Maybe take questions from people in your community about resources and things to do, and make a show about answering them? This would be more like curating your Twitter feed, where you would pick and choose what items to share with your audience.
If something is worth doing, it’s worth doing well.
Check out this blog if you’re trying to choose a live streaming platform.