The Social Coast Episode 10: How Businesses Should Handle Tragedy on Social Media

With so much social media energy focused on the wildfire that has devastated Fort McMurray, Alberta this week, our thoughts have turned to how businesses should, or should not, participate in the discussions around tragedies on social media. Join us this Friday to discuss the etiquette of handling tragedy, from a business perspective. How to decide when to post and when to ignore the news: it’s a difficult decision for businesses small and large alike. We’ll be chatting about different types of tragic events that are commonly trending on social media and helping small businesses figure out when, what and how to post, if they should post at all.

  • When is it ok to post about a tragic situation?
  • Should businesses post regular content while a tragedy is unfolding?
  • Should you “brand” your message?
  • Tragedies include: bullying leading to death, missing children, natural disasters, a family death, celebrity death, closing of a beloved local business, plane crashes and “hard landings”.

Check out the replay below:

Leave a Reply

Your email address will not be published. Required fields are marked *