I’m Leaving, on a Jet Plane (and taking a social media vacation)!Anita Kirkbride
It’s been over two years since I took a vacation. I mean a real, honest-to-goodness, no-work-for-more-than-three-days kind of vacation. So when my sister, world-travelling travel agent and amazing photographer Shari Tucker, asked me to be her plus one on an adventure to Kenya and Tanzania, I couldn’t resist. So, tomorrow, we head out on a full day’s worth of flights to get to Nairobi and then we’ll spend 10 days jaunting around the Serengeti and Zanzibar before returning home.
I’ve written many times about options for handling your social media while on vacation. I could pre-schedule a ton of stuff spread out over the two weeks, or I could hire a colleague to keep my accounts running. Both are legitimate options for many small businesses. If you run a boutique or a restaurant, chances are you’re going to opt for having someone else manage the social media while you’re away. However, if you’re a solopreneur like me, working from home and servicing clients, there is always the option to simply stop posting.
In my post about keeping up your social media schedules during summer vacation, other experts shunned the idea of taking a break, extolling the virtues of scheduling tools. You *KNOW* I am a heavy user of social media scheduling tools. Currently I use Hootsuite, Social JukeBox, Revive Social, Buffer and the native Facebook scheduler. I LOVE scheduling tools.
However, I am a strong advocate for responsible scheduling–the belief that scheduling best practices have limits, and those limits are breached when you’re not readily available to engage with you audience. A responsible scheduler doesn’t schedule engagement, or questions when they can’t be there to interact with the responses. A responsible scheduler pays attention to the world around them in case they need to change or delete a scheduled post.
So, for the first time, Twirp Communications will be taking a complete social media break. I will be pausing all of my scheduled posts while I’m away. There will be no recycled content. No retweeting local business accounts. No blogging. No sharing social media news. I’m expecting serious withdrawl.
This is the right decision for me, but that doesn’t mean you have to do things this way. I don’t want my followers to be reading and interacting with content on my social profiles when I am not going to be focused on answering them and interacting with them in a timely manner. It’s that simple.
Instead, if you follow me for the next two weeks on Twitter and Instagram, you’ll see me visiting an elephant rescue center, enjoying a safari, sleeping in a tent, touring a spice plantation and generally doing things unrelated to my business. I’m going to focus on me, both personally and socially. Because us entrepreneurs have to do that once in a while.