5 Awesome Social Media Tools to Help You Stand OutAnita Kirkbride
Everyone needs a social media toolbox and once in a while you need to update the tool in your toolbox. I love checking out new social media tools, playing with them and evaluating their usefulness for the small business owner. Here are five of my most recent discoveries you might want to make room for in your social media toolbox!
DIY graphic design for all your motivational quote needs. If you’re a Buffer fan, Pablo is the graphic design tool built into Buffer. Simply choose a photo, add your text and boom… you have a social media graphic. You can upload your own pictures or choose from thousands of free stock photos. This one is super simple to use, but doesn’t have a ton of flexibility. If you’re not a Buffer fan and you’re looking for options, I’ve written other posts about DIY graphic design choices.
This is a great tool for the busy business owner who is DIYing their graphic design. I hire a designer to do the majority of my graphic design, but tools like Pablo and Pictaculous make the job easier when I do have to do something myself! When I spent a lot of time on my paper crafting hobby I had a tool that helped me pick colours for my projects, similar to the big book of paint chips an interior designer might pull out in a consultation. Pictaculous is the digital version of that for graphic design. Simply upload the photo you want to use and it will suggest several colour palletes for you to use for all the other elements in your design. Easy peasy colour choices!
Sometimes your content just needs a bit of a boost to get it going. Now that Twitter has a newsfeed algorithm messing with what you see, having a few extra shares on that important post can boost it up in the newsfeeds of your followers. CoPromote “pays” you with points based on how many followers you have and how often you share other people’s content on the CoPromote platform. Then you “pay” with those accumulated points based on who shares your content. It’s free to use, but there are paid upgrades available. I like the concept, but I often find it difficult to build up enough points to get more than a few shares on my own content because I don’t find a lot of social media content on there to share. You may find your ideal content on there more often, though, so check it out!
Similar to CoPromote, Quuu is a platform for getting more shares of your content. This is a pay-to-play platform, so you likely won’t use it all the time. However, I used it for my Recycling Blog Content Infographic and was really impressed with the number of shares I got for $25. No two ways about it, you’re paying for shares on this one. I’m not convinced the people who are sharing it are taking the time to read everything they’re sharing, but I’m also not convinced that’s my problem! If you sign up to use it for your content curation, Quuu integrates with your Buffer account and auto-schedules content from Quuu to your Buffer based on key words. Content submitted to Quuu (like my infograph) goes through an approval process, so there is some accountability for the content being of a certain standard. This is a social media automation I’m not sure I could use for content curation and posting, but it certainly worked as a content publisher.
EDITED TO ADD: A new, similar product is available at DrumUp. This isn’t the main function of the site, though, it is also a content curation program.
One of the most frequent questions I get asked is “When is the best time to post?” Minter.io answers that question for your Instagram account (see above). It also gives you tons of information about the demographics of your followers. It even tells you which hashtags bring you the most engagement and which ones are your most productive (not the ones I expected!!). You can use this app to figure out when, what and how to post for maximum impact.
Have you discovered a new tool recently you’d like to share? I love checking out new tools, so let me know about your favourite new social media tools.
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