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10 Amazing Ways to Use Facebook Messenger Rooms to Build Your Business

Facebook Messenger Rooms were recently introduced to the Facebook Messenger app. These are group chat rooms focused on a topic. It is a moving conversation, just like you might already be having with a friend on Messenger, except this one is for anyone. It’s public and rooms are searchable in Messenger.

I wanted to see how Rooms work, so I started a Room called Halifax Social Media (click to request to join). The idea behind THIS Room is for Halifax small business owners to become part of a community where they can ask for and provide social media help! If you’re in Halifax, I would love to have you join the Room and see how it works.

How to Use Facebook Messenger Rooms

Rooms work just like any other Messenger conversations you might be part of. When someone posts a message, you will be alerted in the same manner you are alerted if your BFF sends you a message. To contribute to the conversation, simply type your message in the window and hit send/enter. You can add .gif images, stickers, videos, pictures, links and documents to the conversation. You can even set event reminders to automatically remind the Room members of an upcoming event. The beauty of Rooms is you don’t have to be friends with any of the members. Because Rooms are searchable, anyone can request to join, friend or not. It’s up to the Admin of the Room to decide whether joining is automatic or whether a member must be approved.

Ideas for Using Facebook Messenger Rooms to Build Your Business

A few Halifax people joined me immediately in the Halifax Social Media Room when I opened it. We all wanted to play with the new feature to see just how it would work and how we could potentially adapt it for business purposes. With thanks and gratitude to Adam Purcell, Colleen O’Dea and Tina Capalbo, here are some of the ideas we came up with for using Facebook Messenger Rooms:

  1. A restaurant could use a Room to promote their daily specials and upcoming events.
  2. A business coach could have an invite-only room for clients of a specific program to ask questions, brainstorm and network.
  3. A social media consultant could have an open group for people to ask social media questions and get timely responses. Like a help desk or support group. See what I did there?
  4. A bar could promote upcoming bands with video snippets and drink specials.
  5. A consultant could have an exclusive room with a hand-picked invite list of trusted advisers and use that to brainstorm, get answers to questions, and even promote that as a benefit to potential clients (I have access to this group to help you, too).
  6. A business could have a room for employees to notify them of closures due to storms, or of needs for replacements when someone is sick.
  7. A group of bloggers could have an exclusive group to share links to their blog posts to encourage sharing among the group, or commenting/liking to improve engagement and bypass algorithms.
  8. A speaker could open a Room after a presentation/webinar to answer further questions and interact with the audience.
  9. Event organizers could have a room to alert people to things happening at an event. Think big events with multiple venues. Or think small fundraising events and updating everyone on the popular silent auction bids.

Non-Business Ideas for Using Facebook Messenger Rooms

  1. A teacher could have a room for his/her class to send assignments, resources, course reminders. (Yes, there are other apps for this as well, but we’re talking ideas here).
  2. A union could have a group to update their members on job action, rallies and protests.
  3. A family could have a group for planning a family reunion.

Try it out and let me know what you think. Is this the new, amazing way to reach your potential customers or provide outstanding customer service? If you check out Facebook Messenger Rooms, let me know how it goes.

Comment (1)

  • How to Manage a Facebook Messenger Room Reply

    […] Facebook Messenger Rooms are a great way to communicate with people you may not otherwise be connected to on Facebook, but there are some pitfalls awaiting those who choose to open and manage a room. Recently I opened the Social Media Halifax room (click to join) to give small business owners a place to chat with each other about their social media endeavours. We’ve had some great conversations about Facebook contests, Facebook ads, SnapChat, and even spam. It was the most recent spam attack that inspired this post, actually. […]

    March 22, 2017 at 7:01 am

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