Best WordPress Plugins to Rock Your Social Media

One of the reasons I love WordPress is the flexibility it offers, through plugins, to customize your website to do anything you want. Over 25 per cent of all websites out there are built on WordPress. If you've been thinking about upgrading your site, here are some of the [...]

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9 Ways You Can Talk to Customers on Facebook

Did you know there is more than one way to talk to customers on Facebook? Business Pages are the most common and usually the first thing we recommend you set up for your business, but there are several other ways you can communicate with potential and existing customers on [...]

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Should I Start a Facebook Messenger Room, or a Group?

Several people have asked me what the difference is between a Facebook Messenger Room and a Facebook Group, if both are for sharing thoughts and questions with like-minded people. While both features of Facebook can be used for similar purposes, the main difference is in the delivery of the [...]

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How to Manage a Facebook Messenger Room

Facebook Messenger Rooms are a great way to communicate with people you may not otherwise be connected to on Facebook, but there are some pitfalls awaiting those who choose to open and manage a room. Recently I opened the Social Media Halifax room (click to join) to give small [...]

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When’s the Best Time to Post? Here’s the Definitive Answer

Google returns over 943 million results when you search for "What is the best time to post". Over 943 MILLION! WHEEEEEE-EW. That's a lot of people, writing a lot of opinions on when the best time to post your content is on social media. Every article uses a different [...]

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Rookie Digital Marketing Mistakes You Can Prevent

Recently I had the opportunity to visit a number of local business websites to prepare posts for a client. Visiting these websites I noticed a number of problems that are easy to fix, yet were there. Digital marketing is about making information available to your customers. Let's not forget, [...]