As someone who manages social media for small businesses, I've seen it all when it comes to complaints, ridiculous to incoherent. Many times I myself have taken to social media to complain about poor customer service received, and many times I have found a resolution that way. Because social [...]
You can’t force love. It’s either there or it isn’t. But you can push it away. If you want your followers to fall in love with you, there are a few basic tenets you must follow. Break these rules and you could be travelling the tunnel of love all [...]
This is NOT a political post, but I am borrowing everyone's favourite new phrase #alternativefacts from the world of politics. Is it possible for #alternativefacts to both be true? Of course it is...if they're both true! Statistics can be used to show completely opposing views, so it's not hard [...]
What do you do when a taxi crashes through your storefront window on a busy Friday night? See how Lolë Halifax handled that very situation with humour.
Social media contests work. If done right. Doing them right is actually quite simple these days. There are myriad apps out there to help you run a "campaign", contest or sweepstakes quite efficiently. In the past I've used Shortstack extensively to run major contests over multiple days with lots [...]
If you've been thinking Twitter is full of people talking about going to the bathroom and eating breakfast, think again! You will only find Twitter fun, interesting and USEFUL if you follow the right accounts. For a good start, if you're in Halifax, I recommend following these 10 accounts. [...]
Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. These are the sizes we use here at Twirp Communications for the main networks.
My new friend Heather Laura Clarke at Laptops to Lullibies has been having solo Christmas parties for a few years now and when I heard about it, I couldn't wait to join the fun. Why shouldn't those of us who work from home have a Christmas party, too? So, [...]
Which personality do your followers most associate with your content marketing, the Grinch or Santa? This infograph will help you see your social media through their eyes. If you find yourself a little on the Grinch-y side, we've also got some tips for making improvements.
It's experimentation time! I wanted to see how Facebook Messenger Rooms work, so I started a Room called Halifax Social Media to help small business owners to become part of a community where they can ask for and provide social media help! If you're in Halifax, I would love [...]