How to Tell if Someone has Bought Likes on Facebook

I really got my knickers in a knot yesterday when I saw someone promoting himself as some kind of social media superstar. This person claims to have the largest Facebook following for his industry in Atlantic Canada. Well, I *HAD* to go check that out. Sure enough, this page, [...]

Automated Twitter DMs Aren’t Fooling Anyone

It's tempting to set up automated direct messages (DMs) on Twitter for a variety of reasons: to thank people for following, to promote something, or to spam someone. Assuming you're a legitimate business and not a spammer, I know you're looking for ways to make it easier to do [...]

Tips for Non-Profits Using Social Media

I often am asked to give advice for non-profits and charities on how to use the various social networks to promote their cause or raise more funds. I don't have the secret sauce, but there are a few things any NPO can do to improve its chances. What the NPO [...]

positive social media Halifax

Winning Week: The $4.99 Banana

My friend Stephanie, The Money Finder, as you can probably guess by her company name, is frugal. Not cheap, just wise about how she spends her money. Stephanie and I network together at The Group Halifax every Tuesday morning at Smitty's in Halifax. When you join a weekly networking [...]

finding leads on twitter graphic

Anyone Can Find Business on Twitter

That's right... ANYONE. The next time someone says "Twitter is just a bunch of nonsense" I want you to share a link to this post. Here's an example of someone looking for a freakin' floor waxer on Twitter. And you know what? Within two hours he had a recommendation for [...]

12 Most Fantabulous Holidays to Celebrate on Social Media

One of the ideas I often give my clients and students for finding content for their social media strategies is to think about fun and interesting “holidays” that relate (or don’t) to their business. The obvious ones are all the health-related awareness days, weeks and months, which are good [...]