How to Tell if Someone has Bought Likes on Facebook

I really got my knickers in a knot yesterday when I saw someone promoting himself as some kind of social media superstar. This person claims to have the largest Facebook following for his industry in Atlantic Canada. Well, I *HAD* to go check that out. Sure enough, this page, [...]

Automated Twitter DMs Aren’t Fooling Anyone

It's tempting to set up automated direct messages (DMs) on Twitter for a variety of reasons: to thank people for following, to promote something, or to spam someone. Assuming you're a legitimate business and not a spammer, I know you're looking for ways to make it easier to do [...]

positive social media Halifax

Winning Week: The $4.99 Banana

My friend Stephanie, The Money Finder, as you can probably guess by her company name, is frugal. Not cheap, just wise about how she spends her money. Stephanie and I network together at The Group Halifax every Tuesday morning at Smitty's in Halifax. When you join a weekly networking [...]

12 Most Fantabulous Holidays to Celebrate on Social Media

One of the ideas I often give my clients and students for finding content for their social media strategies is to think about fun and interesting “holidays” that relate (or don’t) to their business. The obvious ones are all the health-related awareness days, weeks and months, which are good [...]