I can honestly say I never expected to be reading an economics book of my own free will. Even more, if you had told me that I would enjoy the book and try to talk about it to several people while reading it, I would have thought you off [...]
As promised, I've been collecting feedback for part two of my Go-To Tools post. There's myriad tools available out there to help with your social media consumption and I think I've tried nearly every one in the last four months. A little disclaimer: I ADORE my Google Chrome browser [...]
Last week I had the opportunity to attend a panel presentation on social media hosted by IABC Maritimes here in Halifax. It was really interesting to hear the stories from Garrison Brewing Company, Nova Scotia Power, Turbine Fashion, and Nova Scotia Archives and how they have made social media [...]
With all of the business-related surfing I do, I notice things that small businesses could be doing to maximize the effort they are already putting in to social media. Here are a few simple tips you can implement today. Make it easy to find your social media profiles. Does your home [...]
When Facebook began, businesses and charities had no choice but to set up a “profile” if they wanted to interact with others as their brand. Today, you have several choices available. However I still receive invitations to "friend" charities and to join groups for local businesses.
As a new business owner, I’ve spent much time investigating new programs and tools as they launch to see which ones will help me streamline my work. I thought I’d save you the work and tell you about three of the best...ok...three of my favorites.
It is a BIG decision to set aside two full days for learning and, as a consequence, I expect value and outcomes. Anita exceeded my expectations. I have walked away from her Social Media Boot Camp with a deeper understanding of Facebook, LinkedIn and Twitter not only in terms [...]
Before Anita came along, my Facebook page and Twitter account sat unused for over a year. She inspired me to do something about it! Anita has done some of my 'techie set-up stuff' and helped me formulate strategy. She's also answered a multitude of (stupid?) questions - I have [...]