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How to Run an Amazingly Simple Contest with Hootsuite Campaigns

Social media contests work. If done right. Doing them right is actually quite simple these days. There are myriad apps out there to help you run a "campaign", contest or sweepstakes quite efficiently. In the past I've used Shortstack extensively to run major contests over multiple days with lots [...]

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Top 10 Most Useful Twitter Accounts in Halifax

If you've been thinking Twitter is full of people talking about going to the bathroom and eating breakfast, think again! You will only find Twitter fun, interesting and USEFUL if you follow the right accounts. For a good start, if you're in Halifax, I recommend following these 10 accounts. [...]

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Cheat Sheet: The ONLY social media image sizes you need to know (2017)

Finally! A cheat sheet that shows just the social media image size you really need to know! No more overwhelming variety of sizes to try to choose from. These are the sizes we use here at Twirp Communications for the main networks.

Are you a Social Media Grinch or a Santa?

Which personality do your followers most associate with your content marketing, the Grinch or Santa? This infograph will help you see your social media through their eyes. If you find yourself a little on the Grinch-y side, we've also got some tips for making improvements.

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Considerations in changing your Twitter handle

Recently a client mentioned she had changed her Twitter handle...but when I started asking her questions, she hadn’t considered the ramifications of doing so. Yes, it’s very easy to change your Twitter handle, and there are many reasons to consider doing so, but the domino effect of making the [...]

Social Media Strategy: Giving it all away for free on your blog

Often when I talk to new business owners about their social media strategy, or with experienced business owners who are new to social media marketing, I suggest they start a blog, write an ebook, create a list of tips, or develop a free giveaway for customers. Sometimes the business [...]