for many businesses, especially consultants, summer is traditionally a slower time for business as many clients are on vacation themselves, or herding their children off to summer activities. As a social media consultant, I definitely see a major slow down over the months of summer and I try to [...]
Hootsuite is widely regarded as one of the top social media dashboards available to small businesses. Whether you sign up for the free plan, or upgrade to the pro version, Hootsuite features make it easy to manage your social media presence, help you be more effective and makes social [...]
For all those who are just now joining the social media revolution, and for those who are taking a business into the social realm for the first time, here are a few things to check out to make the most of the opportunity you have on Facebook.
Hashtags on Twitter and Instagram are similar, but different. While they are generally used in the same way, Instagram has its own genre of hashtags that won't work on Twitter. Read on to see the similarities and differences.
Facebook events are a great way to spread the word about your in-person and virtual events. Putting your information up and allowing your fans to show their interest and share the event, exposes you to a whole new audience that may not have had access to your information before. [...]
It's been a while since I shared a good, local content example on the blog. This week I happened on a video from Halifax Harbour Bridges that I think is worthy of sharing. Here is, let's be honest, a pretty boring topic...the bridges that connect two of the communities [...]
For the second year, I've been fortunate to attend Social Media Examiner's annual conference, Social Media Marketing World. Last year I focused my time on learning more about Instagram and SEO. This year I focused on Snapchat and storytelling. What a difference a year can make! Here are my [...]
In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn't your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for [...]