6 Goals that Should Precede Sales in your Content Strategy

Sales in and of itself is not a good content strategy goal for most businesses. You need to build trust and authority before people are going to be willing to buy products or services from you through social media. Your social media presence may even be a back up [...]

DIY graphic design image

The Best DIY Graphic Design Programs for Social Media

If you've decided to delve into the world of DIY graphic design, here are a few programs that will help you. They each have their own unique focus, features and benefits. To write this comparison, I'm using the same photo and quote on all programs and I'll talk about [...]

positive social media Halifax

Winning Week: How Grateful is Halifax?

Every once in a while a local business here in Halifax catches my eye with something they're doing on social media. Whether it's a timely Facebook post, or a humorous tweet, there are definitely lots of great examples of Halifax businesses winning at social media. It's not something that [...]

Blog Promotion Process graphic

How to Manage a Small Business Blog and Streamline Blog Promotion

Successful blog promotion comes down to having a process in place. It has taken me five years to get this process down pat for myself, but I've finally got one that works for me and I thought I'd share my process with you. I'm sure there are better ways [...]

Twitter dashboard graphic

Setting up the new Twitter Dashboard

Twitter recently introduced one of the most highly sought after features, but it seems not a lot of people heard about it. The new Twitter dashboard is a simple way to feature tweets and media on your profile and schedule tweets with a native Twitter scheduler! AMEM and HALLELUJAH! [...]

35 Ways to Promote Your Social Media Profiles

35 Ways to Promote Your Social Media Profiles

You've started a new business and now it's time to let people know about it. Social media is likely the first thing you're thinking about these days. Once you have the social media profiles set up how do you let people know where to find you? I've updated an [...]