Archive for the ‘Social Media Advice’ Category

  • Social Media Marketing World 2016: Top Takeaways

    Apr 27 2016
    Anita Kirkbride live streaming birds

    For the second year, I’ve been fortunate to attend Social Media Examiner’s annual conference, Social Media Marketing World. Last year I focused my time on learning more about Instagram and SEO. This year I focused on Snapchat and storytelling. What a difference a year can make! Here are my top takeaways from this year’s event.

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  • Content Strategy: Be the Expert

    Mar 29 2016
    Anita Kirkbride

    If “selling” is your main goal for social media, it’s time to make a change. I can think of at least 12 different social media goals you could choose from and not a single one of them is “sales”. I maintain if you work on some of these other goals, the sales will follow. But if you begin with a goal of sales, these other things will not naturally fall into place. If your goal on social media is to be the expert in your field/community/industry/company, then advertising you are the expert just won’t cut it. You have to prove you are the expert and you’ll need a content strategy to support that goal.

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  • Five Ways to Use Twitter Advanced Search to Find Leads

    Mar 22 2016
    Anita Kirkbride advanced twitter search

    Twitter advanced search is a hidden gem. Most Twitter users know there is a search function on Twitter, and are able to find a user they’re looking for, or search for a topic or hashtag, but many Twitter users do not know how to do advanced and filtered searches to find very specific and relevant things, such as business leads.

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  • 8 Terrible Reasons to Start Live Streaming

    Feb 16 2016
    Anita Kirkbride live streaming birds

    Live streaming is a great way to create different content for your marketing, meet new people and showcase your products, services, or lifestyle. While it’s very easy to get started with a live streaming app such as Blab or Periscope, your motivation for doing it really matters. If your motivation is to provide value, live streaming can be a great boon for your small business.

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  • Live Streaming: Choosing a Platform

    Jan 20 2016
    Anita Kirkbride Live Streaming Twirp

    If you’re thinking about getting into the live streaming game, how do you decide which live streaming platform to choose? Let’s start with the basic similarities and differences of each one.

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  • Top 3 Social Media Goals for Small Business in 2016

    Jan 13 2016
    Anita Kirkbride social media goals

    social media goalsIt’s the beginning of a new year and we’re all reading lots about all the new things we should be doing to market our businesses. Articles abound about social media goals and how to set them. There are three things I think every small business should focus on this year.

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  • Finding Leads with Twitter Advanced Search: Hali-day Edition

    Dec 17 2015
    Anita Kirkbride 2015_11_30_Finding-Leads-on-Twitter_Header

    So many small businesses in Halifax think their clients are not on Twitter. They’re automating their Twitter presence because it’s the easy way to get content on there. But easy on Twitter doesn’t work. Automation won’t help you find the client conversations you should be part of. Here are just a few conversations I found in the last two weeks, by doing very simple searches, that local businesses could be part of.

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  • Top 10 Thought Provoking Social Media Quotes of 2015

    Dec 08 2015
    Anita Kirkbride 2015_11_23_Top-10-Thought-Provoking-Social-Media-Quotes-of-2015-Header

    2015 is coming to a close and I have been collecting fabulous, new social media quotes all year. Here are my choices for the top 10 most thought-provoking social media quotes of the year.

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  • Why You Can’t Use Facebook as Your Home Base

    Dec 02 2015
    Anita Kirkbride 2015_11_23_Why-you-can't-use-Facebook-as-your-home-base_Header_notext

    Facebook Pages get suspended and go missing on a scary frequent basis. If it can happen to one of the biggest social media brands out there, it can happen to you.

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  • Changing Your Name in the Age of Social Media

    Nov 27 2015
    Anita Kirkbride 2015_11_23_Changing-your-name-in-the-age-of-social-media-header

    You’ve probably heard by now that I got married and decided to change my name. I thought long and hard about whether or not to change it because this change comes with many challenges when you’re as widespread on social media as I am. I have a kazillion accounts to change and links to update. Here is how I went about making all the necessary name changes and some of the ways changing my name presented a challenge.

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