Archive for the ‘Social Media Advice’ Category

  • Social Media Masterminding for your Small Business

    Jul 22 2014
    Anita Hovey social media workshop for business

    Masterminds aren’t just for your business development plan, you can also use social media masterminding to improve your social media strategy and implementation!

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  • Facebook Advertising for Small Business Case Study

    Jul 08 2014
    Anita Hovey

    Recently I was contracted to develop a Facebook advertising plan for a one-month promotion at a local business. Through the use of demographic targeting and interest selection, the ad resulted in a fair number of clicks through to the client’s website. Here’s how we approached the first prong or a four-pronged campaign.

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  • Is Your Social Media Plan CASL Compliant?

    Jun 17 2014
    Spring Twirp

    Our friend, Linda Daley, Daley Progress, is helping businesses wade through the upcoming CASL changes. Is your social media plan ready for the change? Linda will help you discover what you need to consider.

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  • Four Options for Managing Social Media While on Summer Vacation

    Jun 10 2014
    Anita Hovey heliophelia

    Social media doesn’t really take a “beach day”, so here are four options for managing your social media over the summer so you, too, can enjoy a trip to the beach (I’ll also accept cottage, lake, or second cousin twice removed’s house).

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  • Are you wasting your social credit?

    May 20 2014
    Anita Hovey Spring Twirp

    Many companies waste their entire “social credit” by closing accounts, misusing accounts or simply letting their profiles sit there dead and unused. Click through for tips on protecting your social credit.

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  • Spring Cleaning Your Social Media Presence

    Apr 15 2014
    Amanda Gore Spring Twirp

    It’s that time of year again. Or at least the calendar says it’s spring. Everything is thawing and everyone is coming out of hibernation. That means it’s time to do some spring cleaning. You clean your house, your car, your yard and your office, but do you clean up your social media presence? If you haven’t

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  • Finding Leads on Twitter: Spring Edition

    Apr 08 2014
    Amanda Gore Spring Twirp

    This article is part of an ongoing series, inspired by Gary Vaynerchuk, to show Halifax businesses the variety of leads they’re missing out on by not using Twitter search. With the nicer weather finally upon us, lots of people are getting off their computers (and Twitter) and getting outside. Or doing work around the house. After

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  • The Benefits of Entering an Online Voting Competition

    Mar 18 2014
    Anita Hovey anchored coffee

    There are lots of reasons to online voting competitions: ego, visibility, MONEY! Here are some of the non-monetary ways in which you could benefit from entering an online voting competition:

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  • Grow Your Network on LinkedIn

    Mar 04 2014
    Anita Hovey

    Are you looking for an easy way to grow your network on LinkedIn? This scheme may be just the ticket… or maybe not, if you want real potential clients.

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  • Facebook Promoted Posts for Neophytes

    Feb 25 2014
    Anita Hovey sponsored post on Facebook

    A brief explanation of how brands advertise their content in your Facebook newsfeed via Facebook Promoted Posts, how to spot them, and how NOT to interact.

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