Archive for the ‘Social Media Advice’ Category

  • Social Media Marketing World 2015: Top 10 Takeaways

    Apr 01 2015
    Anita Hovey social media marketing world logo

    Not only were many of the world’s biggest and brightest thought leaders from the social media and digital industries present (Guy Kawasaki, Mari Smith, CS Penn, Marcus Sheridan, Jay Baer, Chris Brogan, and so on, and so on), they were accessible, approachable and helpful. I attended sessions on Facebook Advertising, Instagram, Pinterest, marketing, blogging, SEO and more. I am rejuvenated and raring to go.

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  • Facebook Contests: What Can You Do?

    Mar 24 2015
    Anita Hovey winner engraved lock

    Did you know you *ARE* allowed to run contests directly on your Business Page now, without the use of an outside app? Did you also know the majority of the contests we see every day are breaking the rules and endangering their Page?

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  • Using Hootsuite to Find Business Leads on Twitter

    Mar 17 2015
    Anita Hovey Hootsuite Tutorial

    Time and time again I’ve told you to search Twitter for business leads. And I think every time I mentioned that you should consider setting up a dashboard to make the process easier. Here’s your guide to setting up search streams in your Hootsuite dashboard so you’ll never miss another business lead again!

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  • Social Media Gaffes Lacking Historical Sensitivity: Is Anyone to Blame?

    Mar 07 2015
    Anita Hovey Screen capture by @Walldo

    Is there a statute of limitations on historical references, that when reached means it’s now ok to adopt words, acronyms or symbols that used to be viewed negatively by society?

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  • Using Hootsuite to Add url Parameters for Analytics Tracking

    Feb 11 2015
    Anita Hovey Hootsuite Tutorial

    Like anything else, you can’t say you’re successful if you can’t measure that success. If you can’t remember exactly which campaigns you want to track and how they were worded, you’ll end up with three versions of each campaign, which will make your analysis more difficult in the end.

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  • 12 Days of Social Media: Top Tips for LinkedIn

    Dec 24 2014
    Anita Hovey social media graphic

    LinkedIn is the network I get the fewest questions about, so I tend to forget to write blog posts about it. On the second to last day of my 12 Days of Social Media, I thought it was high time I give you some of the best tips for making use of LinkedIn.

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  • 12 Days of Social Media: Blogs to Follow for Social Media Information

    Dec 23 2014
    Anita Hovey social media graphic

    Social media simply changes too fast and too often for one person to know everything about every network. Here are some of the people/companies that I follow to keep up-to-date on the various networks and programs we all use and love/hate.

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  • 12 Days of Social Media: Twirp’s Favourite Hootsuite Features

    Dec 21 2014
    Anita Hovey social media graphic

    Some of the best Hootsuite features have come along in just the past few months. Here’s a breakdown of some of my favourite Hootsuite features.

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  • 12 Days of Social Media: Top 10 Tips for Marketing your Business on Facebook

    Dec 20 2014
    Anita Hovey social media graphic

    Every social media presentation I give participants ask which network they should focus on first, and many assume it’s Facebook. Chances are, for most small businesses, Facebook is going to be the first stop on your social media strategy. Here are some of my top tips for marketing your business on Facebook.

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  • 12 Days of Social Media: Social Media Myths Busted

    Dec 19 2014
    Anita Hovey Social media graphic

    I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have the express interest in truly understanding the complexities of social media. Some simply want it to bring in the money and others just want someone else to handle it. This leads to a lot of misunderstanding about social media in general. Here are some of my favourite social media myths.

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