LinkedIn Endorsements are Broken

LinkedIn endorsements seemed like a good idea when they were introduced a few months ago, but they have quickly become the laughing stock of social media. The LinkedIn quick "endorsement" of someone's skills and expertise encourages hasty, inappropriate and useless "recommendations". Don't get me wrong. LinkedIn recommendations are a fabulous [...]

Book Review: LinkedIn for Dummies

I know a lot of you are struggling with social media for your business. You're trying to do it all and you keep getting little bits of information and strategy from people like me and industry blogs. Wouldn't it be great if you could get all the info you [...]

Creating a Business Event Listing on LinkedIn–5 Minute Friday Video Tutorial

If you are involved in any upcoming business events, don't forget about promoting them on LinkedIn. Many of your connections on LinkedIn may not be checking out events on Facebook or hearing about them on Twitter, so cover your bases. It's very simple to set up and can help [...]

online advertising platforms

Social Media, SEO and Online Marketing–What’s the Difference?

Yes. There IS a difference! Social media, SEO and online marketing should all work in tandem to create your total online presence, but they are all different. Social Media Social media, social networking, social marketing... these terms refer to the use of platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest. Whether [...]

5 Ways to Recycle Your Blog Content

There's been a lot of talk about blogging in my circles in Halifax lately. Why do you blog, how to blog, how much to blog, and so on. One thing that seems so foreign to new business bloggers is how they can recycle their content in their newsletters and [...]

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Using a Dashboard to Make Social Media Easier – Part 2

Last week I provided some tips on how to organize your social media dashboard, in my case Hootsuite (aff.). This week I explain how to use the search function to find content relevant to your business. Our "small business" this week is Ye Olde Fish Shoppe (@YeOldeFish) suppliers of [...]

Google analytics traffic

Google Analytics Made Easy

If you don't have Google Analytics (or some other analytics reporting program) installed on your website or blog, please go install it now. How do you expect to know if what you are doing is working if you have no metrics to look at? I admit, I have a lot [...]