Archive for the ‘LinkedIn’ Category

  • Grow Your Network on LinkedIn

    Mar 04 2014
    Anita Hovey

    Are you looking for an easy way to grow your network on LinkedIn? This scheme may be just the ticket… or maybe not, if you want real potential clients.

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  • LinkedIn Endorsements are Broken

    Feb 12 2013
    img2

    LinkedIn endorsements seemed like a good idea when they were introduced a few months ago, but they have quickly become the laughing stock of social media. The LinkedIn quick “endorsement” of someone’s skills and expertise encourages hasty, inappropriate and useless “recommendations”. Don’t get me wrong. LinkedIn recommendations are a fabulous feature. When you have done

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  • Book Review: LinkedIn for Dummies

    Jul 31 2012
    linkedin-for-dummies-scott-allen-paperback-cover-art

    I know a lot of you are struggling with social media for your business. You’re trying to do it all and you keep getting little bits of information and strategy from people like me and industry blogs. Wouldn’t it be great if you could get all the info you need about things in one place?

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  • Creating a Business Event Listing on LinkedIn–5 Minute Friday Video Tutorial

    Jul 20 2012
    TwirpBird-5minFriday-300x300

    If you are involved in any upcoming business events, don’t forget about promoting them on LinkedIn. Many of your connections on LinkedIn may not be checking out events on Facebook or hearing about them on Twitter, so cover your bases. It’s very simple to set up and can help more people find out about it.

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  • Social Media, SEO and Online Marketing–What’s the Difference?

    Feb 21 2012
    online advertising platforms

    Yes. There IS a difference! Social media, SEO and online marketing should all work in tandem to create your total online presence, but they are all different. Social Media Social media, social networking, social marketing… these terms refer to the use of platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest. Whether your goal is simple

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  • 5 Ways to Recycle Your Blog Content

    Dec 07 2011
    Anita Hovey beige folder recycle

    There’s been a lot of talk about blogging in my circles in Halifax lately. Why do you blog, how to blog, how much to blog, and so on. One thing that seems so foreign to new business bloggers is how they can recycle their content in their newsletters and on social media. Blogging can cut

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  • Using a Dashboard to Make Social Media Easier – Part 2

    Oct 25 2011
    Anita Hovey Halifax Nova Scotia Social Media for Business, Halifax Nova Scotia social media speaker, Halifax Nova Scotia social media strategy, Halifax Social Media for Business, Halifax social media virtual assistant, Halifax internet marketing, Halifax online marketing, social media marketing strategy Halifax, social media consultant Halifax, Head Twirp, New Brunswick Social Media for Business, New Brunswick social media strategy, New Brunswick social media virtual assistant, Nova Scotia Social Media for Business, Nova Scotia social media speaker, Nova Scotia social media strategy, Nova Scotia social media virtual assistant, Twirp, Twirp Communications, Twirp.ca, Canada Social Media for Business, Canada social media strategy, Canada social media virtual assistant, 9024431686, 9022403702, Anita Hovey

    Last week I provided some tips on how to organize your social media dashboard, in my case Hootsuite (aff.). This week I explain how to use the search function to find content relevant to your business. Our “small business” this week is Ye Olde Fish Shoppe (@YeOldeFish) suppliers of tackle and other fishing gear, as

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  • Using a Dashboard to Make Social Media Easier

    Oct 18 2011
    Anita Hovey Get Hootsuite Now

    If you are looking for a way to make social media work easier and more efficient it’s time to check out a “dashboard”. I often recommend Hootsuite (aff.) for small businesses and charities. It has a free version for up to five social media accounts (think personal Facebook, business Facebook, Twitter, LinkedIn plus one more),

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  • Google Analytics Made Easy

    Oct 04 2011
    Anita Hovey Google analytics traffic

    If you don’t have Google Analytics (or some other analytics reporting program) installed on your website or blog, please go install it now. How do you expect to know if what you are doing is working if you have no metrics to look at? I admit, I have a lot to learn about analytics and

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  • Social Media Experts Should “Walk the Walk”

    Sep 27 2011
    Anita Hovey Walk the Walk

    I’ve said it before and I’m sure I will say it many, MANY more times: “If you are hiring someone, make sure they are walking the walk.” What do I mean by that? Well, if you’re going to hire someone to renovate your house you’d check out some of their work first, wouldn’t you? When

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