Social Media Changes that Affect Small Business

Social media changes daily. Sometimes hourly! I know how hard it is to keep all those changes straight. Here’s a list of the most recent changes to the major social media networks, as they pertain to small and medium-sized businesses. Small businesses have different needs, resources and abilities than their larger, enterprise counterparts. Not all changes will affect everyone, so this page is focused on the changes small business owners need to know.

Facebook

Instagram

Twitter

Pinterest

LinkedIn

  • Added the ability to “filter” your profile picture. Yes, like Instagram you can now add filters to make your headshot look… better?
  • Introduced Lead Generation Forms.
  • Newsfeed filtering is back, finally! We can now weed out the types of updates in our LinkedIn newsfeed we don’t want to see.
  • Notifications for publishing an article on LinkedIn are gone. Your connections no longer get a red flag notification when you publish an article on your profile. We’ll see how this one plays out.
  • The new home page layout appears to have rolled out to everyone. Lots of changes and some features are now only available if you pay.
  • New comment moderation tools.
  • Made enhancements to Endorsements. I’m going to reserve judgment on this until I see it in action a bit longer. My gut says this won’t fix the endorsement issue.
  • Updated the app to allow you to customize your newsfeed (a long lost option we’re happy to have back), search and save articles.
  • Publisher has undergone a complete redesign. Melonie Dodaro has a great guide to the changes.

Snapchat

Social media changes daily. Here's a list of the most recent changes to the major social media networks, as they pertain to small and medium-sized businesses.