Social Media Changes that Affect Small Business

Social media changes daily. Sometimes hourly! I know how hard it is to keep all those changes straight. Here’s a list of the most recent changes to the major social media networks, as they pertain to small and medium-sized businesses. Small businesses have different needs, resources and abilities than their larger, enterprise counterparts. Not all changes will affect everyone, so this page is focused on the changes small business owners need to know.

Facebook

Twitter

Pinterest

LinkedIn

  • Introduced Lead Generation Forms.
  • Newsfeed filtering is back, finally! We can now weed out the types of updates in our LinkedIn newsfeed we don’t want to see.
  • Notifications for publishing an article on LinkedIn are gone. Your connections no longer get a red flag notification when you publish an article on your profile. We’ll see how this one plays out.
  • The new home page layout appears to have rolled out to everyone. Lots of changes and some features are now only available if you pay.
  • New comment moderation tools.
  • Made enhancements to Endorsements. I’m going to reserve judgment on this until I see it in action a bit longer. My gut says this won’t fix the endorsement issue.
  • Updated the app to allow you to customize your newsfeed (a long lost option we’re happy to have back), search and save articles.
  • Publisher has undergone a complete redesign. Melonie Dodaro has a great guide to the changes.

Snapchat

  • New feature: Photoshop OUT items in your snaps
  • Users can now make photos last forever.
  • Users can now create looping, gif-like videos.
  • Removed white borders around memories. Everyone seems really excited about this change.
  • Introduced World Lenses, fun things you can add to photos on the front camera in Snap.
  • Introduced Group Snaps, so multiple people can share a Snap Story.
  • Launched SnapCodes to allow people to scan and go to a link.
  • Launched native games.
  • Introduced Groups for chatting with up to 16 people at a time.

Instagram

  • Updated Instagram.com to add more features.
  • With 700m users worldwide, Instagram is now bigger than LinkedIn and Twitter!
  • New features on stories and in direct messages.
  • Rolled out Collections to help you organize your saved posts.
  • You can now add up to 10 photos and videos to a single post.
  • Added new safety controls for spam and self-injury posts.
  • You can save posts to your profile privately to view later.
  • Rolling out notifications to let you know if someone screenshots your Instagram.
  • You can now like a specific comment on your posts and reply either publicly or privately.​
  • Live video is coming to Instagram Stories.
  • Shoppable links are coming soon.
  • Stories continue to get new features.