Content Strategy graphic

Content Strategy: To Educate

In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn't your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for [...]

10 Ways to Get Social Media Content from a Conference

We all need to engage in professional development from time to time. Being with my social media peers always has a refreshing, invigorating and inspirational effect on me. If you're going to take time away from your busy work schedule, and financial resources from other business building activities, you [...]

social media book review YOUTility

Book Review: Youtility by Jay Baer

If you are struggling with creating content for your blog and/or social media profiles, you NEED to read Youtility by Jay Baer. His latest best-seller will show you the path to social media marketing so useful people would be willing to pay for it.

Blogging for Business While on Vacation

Consistency is very important when you're blogging for business, so what do you do when it's time for vacation? YES! Entrepreneurs do, on occasion, but not very often, get real (as opposed to pretend, where you're checking your cell every 10 minutes) time away from the business. The first thing [...]