creating content your followers will love infographic

Top 5 Tips for Creating Content Your Followers will Love

You can’t force love. It’s either there or it isn’t. But you can push it away. If you want your followers to fall in love with you, there are a few basic tenets you must follow. Break these rules and you could be travelling the tunnel of love all [...]

Are you a Social Media Grinch or a Santa?

Which personality do your followers most associate with your content marketing, the Grinch or Santa? This infograph will help you see your social media through their eyes. If you find yourself a little on the Grinch-y side, we've also got some tips for making improvements.

Social Media Strategy: Giving it all away for free on your blog

Often when I talk to new business owners about their social media strategy, or with experienced business owners who are new to social media marketing, I suggest they start a blog, write an ebook, create a list of tips, or develop a free giveaway for customers. Sometimes the business [...]

positive social media Halifax

Winning Week: How Grateful is Halifax?

Every once in a while a local business here in Halifax catches my eye with something they're doing on social media. Whether it's a timely Facebook post, or a humorous tweet, there are definitely lots of great examples of Halifax businesses winning at social media. It's not something that [...]