complaining on social media twirp

How to Complain on Social Media

As someone who manages social media for small businesses, I've seen it all when it comes to complaints, ridiculous to incoherent. Many times I myself have taken to social media to complain about poor customer service received, and many times I have found a resolution that way. Because social [...]

positive social media Halifax

Winning Week: The $4.99 Banana

My friend Stephanie, The Money Finder, as you can probably guess by her company name, is frugal. Not cheap, just wise about how she spends her money. Stephanie and I network together at The Group Halifax every Tuesday morning at Smitty's in Halifax. When you join a weekly networking [...]

12 Most Fantabulous Holidays to Celebrate on Social Media

One of the ideas I often give my clients and students for finding content for their social media strategies is to think about fun and interesting “holidays” that relate (or don’t) to their business. The obvious ones are all the health-related awareness days, weeks and months, which are good [...]

unMarketing: A Tale of Two Brands Part 2

This is the second of a two-part article about how reading unMarketing has affected my world view...particularly in relation to my vacation. Check out last week's post to read about my experience with Walt Disney World. We are committed to providing a level of service to our customers that makes [...]

unMarketing: A Tale of Two Brands Part 1

This is the first of a two-part article about how reading unMarketing has affected my world view...particularly in relation to my vacation. Come back next week to read about my experience with United Airlines. My family and I recently spent a week at Walt Disney World. It was the first [...]