Nothing we did is a state secret. We learned from the best! Here are the best tips I have to pass along if you find yourself trying to win a voting competition through social media.
When I returned from the conference I shared a lot of my new Instagram knowledge with my sister, Shari Tucker, who is a travelling photographer and travel agent. Just hearing what she does you know she is the perfect candidate for a rockin' Instagram account, don't you? I told [...]
Recently a friend of mine added me to a short-term Facebook Group that existed to fundraise for a cause close to her heart. The premise of the group was to promote product sales with the profits donated to a specific charity. Normally I hate it when people add me [...]
With the next Twitter 101 workshop just around the corner in Halifax, I've been searching for some new statistics, resources and graphics to share with the participants. Luckily for me Salesforce has done some of the work already and produced this awesome Twitter infographic. It's really Twitter 101 in [...]
Pretty much every business in Halifax could have done something with colour options and tagged #TheDress to become part of the conversation. Makeup vendors could have shown two eye makeup options. Our many dress boutiques could have shown their own wares. Graphic designers had umpteen options available. Who caught [...]
It's the advice we've all heard often enough...if a customer complains on your social media account, try to take the conversation private as soon as possible and get it resolved. I concur. Some things need to be dealt with privately. Your fans and followers don't need to see every [...]
Calvin Pearce knows customer service and how to build relationships. Recently, he added Twitter to his repertoire and is using all of those skills to great success in Twitter. Check out how it all came back to him on one very important night.
I have said many, many times that you cannot treat social media marketing the same as advertising—no spray and pray strategies here please. Mari Smith's The New Relationship Marketing shows you step-by-step how to treat social media as a networking and relationship building opportunity and tool. I especially like [...]
Social media goals aren't all about sales. Would you believe some companies use social media purely for awareness or customer service? Read along to find inspiration for your social media goals other than sales. You might be surprised.
A self-defined social media expert is sitting in your office. They're talking circle around you and you need to know what questions to ask? Pull up this article.