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How to Manage a Facebook Messenger Room

Facebook Messenger Rooms are a great way to communicate with people you may not otherwise be connected to on Facebook, but there are some pitfalls awaiting those who choose to open and manage a room. Recently I opened the Social Media Halifax room (click to join) to give small [...]

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Facebook Business Page: Common Gaps by Small Businesses

For all those who are just now joining the social media revolution, and for those who are taking a business into the social realm for the first time, here are a few things to check out to make the most of the opportunity you have on Facebook.

3 Reasons You Should NOT Buy Fans for Facebook or Any Other Social Media

Just when I thought the world had realized that buying Fans for your Facebook, Twitter or Instagram account was wrong, I engaged in another conversation where I had to explain why it does not benefit your business to do so. Seriously?

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Social Media Marketing World 2015: Top 10 Takeaways

Not only were many of the world’s biggest and brightest thought leaders from the social media and digital industries present (Guy Kawasaki, Mari Smith, CS Penn, Marcus Sheridan, Jay Baer, Chris Brogan, and so on, and so on), they were accessible, approachable and helpful. I attended sessions on Facebook [...]

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Social Media Myths Busted

I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have [...]