Content Strategy graphic

Content Strategy: Be the Expert

If "selling" is your main goal for social media, it's time to make a change. I can think of at least 12 different social media goals you could choose from and not a single one of them is "sales". I maintain if you work on some of these other [...]

social media goals

Top 3 Social Media Goals for Small Business in 2016

It's the beginning of a new year and we're all reading lots about all the new things we should be doing to market our businesses. Articles abound about social media goals and how to set them. There are three things I think every small business should focus on this [...]

blog promotion

Get Back on that Horse!

You heard me! Get back out there. Try again. Summer is over so quit your lollygagging and log in to Facebook and Twitter again and start talking to your customers. I spent some time this weekend culling and organizing my Twitter lists and followings and I noticed a lot of accounts [...]