Which Social Media Scheduler is Best for You? Comparing 8 Programs

If you are doing any decent amount of social media marketing for your own business, or for others, you've probably already tried a scheduling system or two to help with the workload. Maybe you've felt it's wrong to schedule content and you gave up? Or maybe you just didn't [...]

Hootsuite Instagram Scheduling

6 Steps to Schedule Instagram Posts with Hootsuite

Hootsuite rocked the social media world recently when their latest integration was announced: Instagram. There had been ways to add some Instagram functionality to your Hootsuite dashboard previously, but for me they only worked sporadically, and the main feature we all wanted was missing. Hootsuite listened. Now we have [...]

Using Hootsuite to Add url Parameters for Analytics Tracking

Like anything else, you can't say you're successful if you can't measure that success. If you can't remember exactly which campaigns you want to track and how they were worded, you'll end up with three versions of each campaign, which will make your analysis more difficult in the end.

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12 Days of Social Media: Social Media Myths Busted

I have come to understand that you only understand that which you have an express interest in understanding. Thus, I do not understand quantum physics, the legal aspects of a corporate takeover, or dog people (Cats rule, dogs drool. #SorryNotSorry). Similarly, many small business owners simply do not have [...]

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How to use the New Hootsuite Facebook Albums Feature

Just yesterday I had a 'hootgasam'... you know... where Hootsuite adds a new function and you get over-excited about it? I was working on community management for my clients, uploading photos for the specials later this week, when BAM, there was a new feature staring back at me.

Go-To Tools for Small Business Revisited

When Twirp Communications was just a baby company, toddling around in diapers, I wrote a couple of posts about the best social media tools for small business I had found. I thought it was about time I updated my lists and shared some of the newer tools we're using [...]