6 Goals that Should Precede Sales in your Content Strategy

Sales in and of itself is not a good content strategy goal for most businesses. You need to build trust and authority before people are going to be willing to buy products or services from you through social media. Your social media presence may even be a back up [...]

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Content Strategy: To Educate

In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn't your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for [...]

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Content Strategy: Be the Expert

If "selling" is your main goal for social media, it's time to make a change. I can think of at least 12 different social media goals you could choose from and not a single one of them is "sales". I maintain if you work on some of these other [...]

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Top 3 Social Media Goals for Small Business in 2016

It's the beginning of a new year and we're all reading lots about all the new things we should be doing to market our businesses. Articles abound about social media goals and how to set them. There are three things I think every small business should focus on this [...]

12 Most Attainable Social Media Goals for Your Business

Social media goals aren't all about sales. Would you believe some companies use social media purely for awareness or customer service? Read along to find inspiration for your social media goals other than sales. You might be surprised.