Google returns over 943 million results when you search for "What is the best time to post". Over 943 MILLION! WHEEEEEE-EW. That's a lot of people, writing a lot of opinions on when the best time to post your content is on social media. Every article uses a different [...]
In my last blog post, I talked about content strategy for building your expert status. Perhaps that isn't your goal and instead you are trying to educate your followers about something. Building content that educates can look very different from content that builds reputation. Here are some ideas for [...]
Our topic is video strategies for small business. Whether you're a local flower shop, a life coach, or a tattoo artist, there is a video strategy to meet your marketing goals. Watch the replay above and get the links below. If you do venture out into the world of [...]
Recently a friend of mine added me to a short-term Facebook Group that existed to fundraise for a cause close to her heart. The premise of the group was to promote product sales with the profits donated to a specific charity. Normally I hate it when people add me [...]
The world rejoiced when Twitter announced it was introducing a new comment retweet feature. For nearly nine years tweeps have longed for a way to add their own sentiments to a retweet in Twitter without resorting to third-party apps. Now we have it. When you click the retweet button, [...]
Every social media presentation I give participants ask which network they should focus on first, and many assume it's Facebook. Chances are, for most small businesses, Facebook is going to be the first stop on your social media strategy. Here are some of my top tips for marketing your [...]
Masterminds aren't just for your business development plan, you can also use social media masterminding to improve your social media strategy and implementation!
It’s that time of year again. Or at least the calendar says it’s spring. Everything is thawing and everyone is coming out of hibernation. That means it’s time to do some spring cleaning. You clean your house, your car, your yard and your office, but do you clean up your [...]
Download Twirp's list of questions to think about if you're considering hiring a social media management company to help with your social media strategy.
Social media goals aren't all about sales. Would you believe some companies use social media purely for awareness or customer service? Read along to find inspiration for your social media goals other than sales. You might be surprised.