Recently I had the opportunity to visit a number of local business websites to prepare posts for a client. Visiting these websites I noticed a number of problems that are easy to fix, yet were there. Digital marketing is about making information available to your customers. Let's not forget, [...]
You've started a new business and now it's time to let people know about it. Social media is likely the first thing you're thinking about these days. Once you have the social media profiles set up how do you let people know where to find you? I've updated an [...]
Twitter advanced search is a hidden gem. Most Twitter users know there is a search function on Twitter, and are able to find a user they're looking for, or search for a topic or hashtag, but many Twitter users do not know how to do advanced and filtered searches [...]
Anytime Facebook gives users a little bit more control over their Facebook experience I jump for joy. This new feature is no exception. It helps you customize your newsfeed just a little bit more and it might be the best we're going to get from Facebook.
Last week, Linda Daley, Daley Progress and I ventured online to experiement with everyone's favourite new app, Periscope. We chatted with each other a our audience about email marketing and social media for almost an hour. There were some bumps along the way, but we had fun doing it [...]
When I returned from the conference I shared a lot of my new Instagram knowledge with my sister, Shari Tucker, who is a travelling photographer and travel agent. Just hearing what she does you know she is the perfect candidate for a rockin' Instagram account, don't you? I told [...]
The world rejoiced when Twitter announced it was introducing a new comment retweet feature. For nearly nine years tweeps have longed for a way to add their own sentiments to a retweet in Twitter without resorting to third-party apps. Now we have it. When you click the retweet button, [...]
With the next Twitter 101 workshop just around the corner in Halifax, I've been searching for some new statistics, resources and graphics to share with the participants. Luckily for me Salesforce has done some of the work already and produced this awesome Twitter infographic. It's really Twitter 101 in [...]
Is there a statute of limitations on historical references, that when reached means it's now ok to adopt words, acronyms or symbols that used to be viewed negatively by society?