Anita was my first choice for some one-one coaching in social media. The concepts are promoted endlessly by every marketer out there, but Anita seemed to be someone who truly understood the technology and tricks to actually moving it from an idea to something an organization could implement on a consistent and effective basis. She did not fail to live up to my expectations. Smart, common sense suggestions and advice, with examples of how (and how not to) implement the right social media tools for the desired engagement goals. Worth every penny – and more.