Using a Dashboard to Make Social Media Easier – Part 2

Last week I provided some tips on how to organize your social media dashboard, in my case Hootsuite. This week I explain how to use the search function to find content relevant to your business. Our “small business” this week is Ye Olde Fish Shoppe (@YeOldeFish) suppliers of tackle and other fishing gear, as well as a small fresh fish stand at the Halifax Seaport farmer’s market. (Let the Google fun begin…I’m sure I’ll get a ton of hits now for fishing keywords!)

Search Streams/Columns

Start by setting up a column to show you all the tweets using your keywords. For @YeOldeFish I might set up a search stream looking for keywords #fishing and “fishing”.

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In another search for “#trout, #bass” you might find out there are several fishermen travelling to your area looking for some tackle or bait. Under a “Halifax fish” search you might find out that someone is looking for fresh fish.  And of course, the @BassMart search will keep you up to date on your biggest competitor’s tweets and mentions. I might set up each of these searches in separate columns to make it easy to see everything.

Keyword vs. Search

Hootsuite  has two options for searching–Search and Keyword Search. The main difference is in the functions available under the search option. Choosing search allows you to use advanced search functions to filter your results. The second big difference is that keyword searches are limited to three search terms/keywords. If you need help figuring out what keywords to use, try the Google Keyword Tool.

More than Keywords

You can also use columns and tabs to read your newsfeed and comments on your business page from Facebook and LinkedIn.  You can keep tabs on your competitors, clients and suppliers. Probably the best thing you can do is group all your Tweeps into categorical lists on Twitter and give each list its own column. The possibilities are endless.

Used properly and updated as necessary, this should help you keep track of, and participate in conversations about your business. How do you organize your Hootsuite? Share your tips in the comments below.


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