social media tools

4 More Go-To Tools for Small Business

It’s been quite a while since I wrote about some of my favourite free tools for small businesses. I’m still using most of the ones in this article and this article and I have found a few new ones to add to the list.

It took me a long time to find Appointy, and a good while to get it set up, but now that it’s done I love it! Appointy allows clients to book appointments with me at their convenience both on my website and on my Facebook Timeline. It syncs both ways with my Google Calendar, so I don’t have to check in two places to see my schedule. This is replacing my now because too many people were having trouble trying to book with me through that app and it wasn’t housed right on my contact page. I love the added functionality of booking appointments through my Facebook Timeline.

After deleting a seemingly endless number of spam comments on my early blog posts, and actually closing off comments on older posts, I discovered Disqus. It’s a great plug-in for WordPress blogs (and maybe others, but I don’t really know) that encourages people to log in to make a comment. I still get the occasional anonymous comment, but haven’t received a single spam comment since I installed it. I also took off the block on old posts…so if you’ve been itching to comment on one of my first posts, you can do that now!

Way back I was using Fireshot for my screen captures and I loved it–right down to the shutter sound it would make when I snapped my picture. However, when I signed up I missed the fact that it was only free on a trial basis, so my free trial ran out and I wasn’t willing to pay for it if I could find a free alternative. Enter Aviary. I’ll admit it took a while for me to figure out how to use Aviary, but now that I’ve got it, I love it for my screen caps.

If you’re having an event and need to organize tickets, Eventbrite is the way to go. It is free to use if your event is free. If not, they will process credit cards for you and deposit money to your PayPal account five days after your event. There are widgets for your website/blog and Facebook so people can order without leaving those sites. You can send customized e-mails to your event attendees, including reminders and event day instructions. They even have an app that lets you use your smart phone to scan tickets as they come through the door.

Anita Hovey is the Head Twirp at Twirp Communications in Halifax, Nova Scotia. We provide social media training, workshops and management for small businesses and charities. Our specialty is women-focused organizations and women-owned businesses. If you need strategic advice, personalized training or someone to “just do it” for you, there’s a Twirp for that.

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Comments (3)

  • Leeanne Mullins67 Reply

    I have never heard of Appointy, I am going to check this out! Thank you

    August 13, 2012 at 8:11 am
    • AnitaHovey Reply

      Let me know how you like it… just remember, every time you put something in your Google Calendar you have to sync it to appointy. I’ve put the sync link in my bookmarks bar so it’s easy to find.

      August 13, 2012 at 4:35 pm
  • Blogging for Business While on Vacation Reply

    […] 4 More Go-to tools for Social Business Go-To Tools for Serious Social Media Consumers Three Go-To Tools for the Busy Business Owner […]

    June 29, 2013 at 6:10 pm

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