Coach Twirp: Your Social Media Coach and Manager

How to Recycle Blog Content – 5 Minute Friday Video Tutorial for Business

Can you afford to spend just five minutes on a Friday watching a video that will help you with your social media management? Can you afford NOT to? Come back to the Twirp Communications blog every second Friday for just five minutes and walk away with a practical skill that you can implement for your social media strategy.

Today’s tutorial will show you how to quickly and easily use Hootsuite (aff.) to recycle some of your blog content. You’ve spent hours writing those blog posts and I’m guessing you only post them once. You’ve got new followers since then and many of your previous followers probably didn’t see the post the first time around, or didn’t have time to read it right then. Why not share your best content with your followers again?

I’m not suggesting that you repost every article 20 times in two weeks. That would just annoy your followers. What I am suggesting is that you set up your BEST, most useful, most popular content to repost six months or a year down the road. As long as the content is evergreen it’s likely still useful. Talking about social media for business, I do have to be careful that I don’t post articles with tips that are no longer relevant because the platforms change so frequently. For a restaurant, retail location, business coach or insurance agent, that’s probably not an issue.

Now, take five minutes to watch the video below and then please take a minute extra to give me your feedback and any ideas for future video tutorials. Thanks! And now…. on with the shoooooo.

Comments (6)

  • Linda Daley Reply

    Love this video format!

    April 28, 2012 at 5:37 am
    • Anita Hovey Reply

      Thanks Linda… I’ve been wanting to do this for a while. Just had to get enough quiet time at home without the kids screaming!

      April 28, 2012 at 10:05 pm
  • Willy Reply

    Very Helpful thx I always have a problem with hootsuite and posting to Facebook. How do I get a picture onto the post on facebook instead of a boring link?

    May 18, 2012 at 8:32 am
    • Anita Reply

      Willy, I think what you’re missing is the little check box under the compose area that says “hide url when posting to Facebook”. I also usually remove the shortlink in the status box, too.

      May 18, 2012 at 10:18 pm
  • Best Homesph Reply

    Hi! what application did you use to record this vid? its cool 🙂

    April 21, 2013 at 2:36 am
    • AnitaHovey Reply

      It’s called Screenr 🙂

      April 21, 2013 at 6:30 pm

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.