Is Klout Important for Business?

Social Media Influence MeasurementMore people are starting to take notice of Klout lately. They want to know what it is and how to use it for business…how to integrate it into their social media strategy. And it’s not an easy answer.

Klout is basically a computer program (algorithm) that measures your influence on social media. On Twitter it compares your followers to the number of people you follow. It counts how many posts you make on Facebook, Instagram and WordPress. It’s even tracking your activity on Google+. The question is “Is it an accurate measure of anything?”  Here is what their website says:

“The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network”

It stands to reason, then, the more active you are, the more followers you have, the higher your Klout score.

However, I don’t personally put a lot of stock in Klout scores. It does give you an indication of how active a person is on social media, but there are a lot of people who think it’s too easily manipulated. For more reading on this, check out Halifax blogger Andrew Konoff’s piece The Klout Experiment.

For a business trying to keep up with all things social, you should be aware of Klout and what it purports to do, but it wouldn’t be high on my priority list compared to using social networks. If you want to see how it works, try logging in once a week and handing out your +K, have a look at your score and check for Klout perks (they have had some good ones). It isn’t going to hurt and it only takes a few minutes once you get the hang of it.

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Comments (2)

  • Daley Progress Reply

    My Klout score is only 33 ;( Is your score of 56 typical of a ‘high end’ user?

    July 4, 2012 at 7:08 am
  • Anita Chapman-Hovey Reply

    Good question Linda!

    I see a lot of people in the 50’s. They are usually quite active with at least a couple thousand followers. The Scott Stratten’s and Mari Smith’s of the world are up in the 70’s and 80’s. Part of getting your score higher is linking up ALL of the accounts you can…it’s not just for Twitter. Klout Perks (occasional freebies) start at 50 I think. So, if you’re setting a goal, 50 seems like a good one as that’s where Klout has deemed you influential “enough”.

    July 4, 2012 at 2:15 pm

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