This article is part of an ongoing series, inspired by Gary Vaynerchuk, to show Halifax businesses the variety of leads they’re missing out on by not using Twitter search.
Love is in the air. Valentine’s Day is only a few days away! I know I’m constantly telling you to be out there and looking for people who need you but today we’re going to change the pace a little bit. I want to know if you’re promoting yourself even when people aren’t looking. I sure hope so, but if you don’t see yourself here, that means when I did my search I likely didn’t see you! Here are some of the businesses that I did see taking advantage of the upcoming holiday.
Search term: Valentine’s Day
— Bishop’s Cellar (@BishopsCellar) February 3, 2014
Trying to promote something a little different than you’re typical dinner, Bishop’s Cellar thinks a wine tasting is the way to go! Can’t say we think they’re wrong 😉 Sounds like a fun night out!
I’m sure a lot of people will do their Valentine’s Day shopping at the Seaport Market so it can’t hurt to promote it a little more. I didn’t know there was a Chocolaterie at the market but now that I do, I may think twice about just stopping at the grocery store for my box of chocolates.
//platform.twitter.com/widgets.jsThe Westin decided to go a different route that will probable appeal to a large group of people. Not everyone enjoys Valentine’s Day so they promoted their Valentine’s Day special with hashtags like #singlesawareness, which I’m sure will be used plenty in the upcoming weeks. They’re going for a different crowd and I’m sure that’ll bring them some attention.
Unlike the Westin, Scanway is going a more traditional route and that seems to be working too! That tweet had people asking about prices and saying they were going to place orders so I assume they found at least a few new clients by promoting themselves for Valentine’s Day! Love is in the air!
Don’t forget to send in your Valentine’s Day listings asap! Love notes also accepted at firstname.lastname@example.org. — The Coast Halifax (@TwitCoast) January 27, 2014
While the Coast isn’t exactly selling anything here, they are taking advantage of the upcoming holiday to include some people/things that may not normally be included, so good job! I’m sure anyone who got included will pick up an extra copy or two!
//platform.twitter.com/widgets.jsAnd just for good measure, here are a couple of people who need a little love day advice.
Valentine’s Day is a payday…what is the most expensive restaurant in Halifax? #BellLetsTalk
— Tris (@Tris_) January 28, 2014
Any number of the restaurants in Halifax could have jumped on this. In fact, the majority of businesses that are promoting the holiday are restaurants so this could have been a good opportunity to cut through the noise a little bit and stand out. Even though we’re sure he’s not entirely serious, it would be worth a shot answering him, right? It certainly couldn’t hurt!
Is there an Anti-Valentine’s Day party in #halifax this year?
— Ben Armishaw (@benarmishaw) February 4, 2014
The Westin and Ben have something in common. He’s looking for ways to celebrate Valentine’s Day by not celebrating it and that’s what they’re advertising! He may not be the Westin’s ideal market since they were using hashtags like #girlsnight but there has to be something out there for the gentlemen, too.
We know that it’s important to be watching for opportunities to engage with people on Twitter but it’s a two way street! It’s equally as important to be creating content for people to engage with you (which I’m sure you’re already doing). Don’t just find leads on Twitter but create some so you can be found! Happy Valentine’s/Singles Awareness Day everybody!