It’s almost Christmas and the Twitterverse is ripe with potential clients looking for your services, products and recommendations. If you’re not using Twitter advanced search to monitor conversations about your product offering or brand, you’re missing out. If you’re not simply having looking at Twitter for ways to help others, you’re missing out. If you’re not having conversations on Twitter and building relationships…now you’re REALLY missing out on the magic of Twitter for small business.
So many small businesses in Halifax think their clients are not on Twitter. They’re automating their Twitter presence because it’s the easy way to get content on there. But easy on Twitter doesn’t work. Automation won’t help you find the client conversations you should be part of. Here are just a few conversations I found in the last two weeks, by doing very simple searches, that local businesses could be part of.
There must be some appliance repair shops on Twitter Halifax? We can’t have a broken oven at Christmas! How will we make turkey dinner and bake cookies?
Can anyone recommend an appliance repair person located in Halifax? More specifically it’s for a Whirlpool Oven.
— Kenda (@darbycrashin) December 3, 2015
Someone help Merv find his giant edible candy canes!
Does anyone know where I can buy the giant candy canes in #Dartmouth ? Edible ones of course
— Merv Edinger (@MEdingerReMax) December 17, 2015
I am very sure there are restaurants that deliver to Fairview, but nobody answered this tweet.
Please get Deborah Ho-Ho Hopey some hot buttered rum!
Where can I get a hot buttered rum in town? Never had one but in my head they are deeelllicious…
— Debra HO-HO Hopey (@Debhopey) December 14, 2015
In the category of “I never thought to think someone might need this”…
— Candice Mayo (@ChocolateLadyNS) December 9, 2015
If you’re looking for a Christmas idea for Nicole… Or if you sell earbuds…
Can anyone recommend ear buds (silicone, not hard) that are awesome sounding, last a while and have volume and pause button on the controls? — Nicole M (@nmacd85) December 8, 2015
Brian’s looking for a safe, snow-free place to leave his car for a while this winter. Surely someone can help a guy out?
Hey Halifax friends! Does anyone have an indoor parking spot or a garage? Looking for a spot while we’re away!
— Brian Middleton (@brianmid) December 8, 2015
We live near the ocean…there are more than a couple of recommendations for seafood chowder. But not one restaurant chimed in to tempt the account owner to come in to visit? Kudos to Your Father’s Moustache for answering their tag in the conversation.
Anyone wanna recommend a really good bowl of chowder? (Anywhere in Nova Scotia).
— Eat This Town (@EatThisTown) December 15, 2015
And how about some mistletoe? Can’t have a Merry Kissmas with out mistletoe!
Where can I purchase mistletoe #halifax? I feel like doing some kissing this holiday season. Well every season really. 😘
— Char (@kissmeandmeanit) December 12, 2015
And the winner is… @IamMissVT who appears to work in heating and ventilation, caught this tweet from a frustrated homeowner (I feel his pain, I barely know how to run my system), and promised to get him some info! #FTW
Okay. So…what the fuck IS this thing and how do I get it to save me money? pic.twitter.com/2LwPTV6EON
— Chadwick (@tchadwyk) December 8, 2015
If Twitter isn’t “working” for you, maybe it’s time to try a new perspective. Stop broadcasting and start engaging. start using Twitter advanced search to find your clients!