You can’t force love. It’s either there or it isn’t. But you can push it away. If you want your followers to fall in love with you, there are a few basic tenets you must follow. Break these rules and you could be travelling the tunnel of love all by your lonesome.
Be real. Struggling with something? Share the struggles. Show the behind the scenes. People don’t want to see all polish and professional all the time. Write like you talk. Admit mistakes. Have conversations. Build real relationships. If doing this in a tweet baffles you, try video blogging, or live streaming…maybe you can talk it out.
Useful content comes in many forms. It might educate, inform or entertain. It could advocate or simply support someone. Make your content valuable in the form that your clients want. If they expect you to be funny, make ‘em laugh. If you’re trying to be the expert in your field educate them. And there’s really no reason why you can’t do a little of all of this at one time or another.
If someone shares your thoughts or content, thank them! Gratitude goes a long way towards building relationships on social media. Nobody wants to follow a taker, but people will swarm to a giver! Interact with the retweeters, recommend others, give open referrals, share high praise for good deeds. If you want good things to come your way, put them out into the Tweeterverse!
Go to Your Tribe
If you want to attract your ideal customers, figure out where they are already hanging out and join them there! It will be much easier for them to “like” you if you’re in their space, speaking their language. If their space isn’t your jam, learn it, work it, build it and then maybe, just maybe, you’ll be able to translate that into another platform.
If you build up your followers and disappear for long periods of time, you will lose your momentum and your followers. While it’s important you don’t overload followers with too much content, it’s also important to post regularly. And the algorithms favour you if you do this too.
The bottom line is treat your followers the way you want to be treated by the brands you follow. You don’t want them to fill up your newsfeed with useless information—you get enough of that from your friends—so don’t be that brand!
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