How to Use Social Media Quizzes to Collect Leads

Everyone wants to know how to build their list–how to get more leads into the funnel. Interactive social media quizzes are a fabulous way to add some fun, do some research and generate leads, all in one fell swoop! Did you know that 96% of people who start a Buzzfeed quiz finish it? That’s a pretty high completion rate for anything. I’ve had social media quizzes on my radar since attending Social Media Marketing World 2016 when the guy from a quiz app was walking around in a bright purple suit handing out chocolate and water. It was the first time I’d heard of an app to make these quizzes accessible to small businesses like me. Then I got back to work and never got around to setting anything up.

UntilĀ Interact (Aff) reached out to me with an offer I couldn’t refuse. I found the Interact system incredibly easy to use, intuitive and professional. I am excited to share this new tool with you. Here’s what I accomplished in just a couple of hours.

Social Media Quiz Templates

The first thing I did was use a pre-built quiz. It would be pretty hard to screw this one up. All of the questions and images are all ready for you. All you need to do is add your own branding and personality. You could easily change out all of the images to fit your own branding and edit any text to sound like you, but if you need something quick and easy, I found this pre-built quiz didn’t need much of anything. Check it out below:
[interact id=”5a119a8d06dbe50014007c28″ type=”quiz”]

Of course, setting this up only took a few minutes. I basically just tooled around to see what I could change, but in the end, I didn’t change much. I posted it on Facebook and had a few leads in my email list the next day.

Social Media Quiz Templates

The next thing on my lesson plan was to try making a quiz of my own. If I’m being honest, I don’t like watching tutorials and I prefer to figure out how to do things myself. I only turn to tutorials if I can’t figure it out on my own, or I want to see what I might have missed to make something more advanced.

There are three styles of quiz to choose: Personality, Tallied/Score, and Assessment. I chose the Personality style quiz template and got to building. It was very easy.

  1. Define your end personality types. I set up four.
  2. Add questions and images for each one. Interact is integrated with Pixabay for easy access to free images.
  3. Correlate your question answers to your final personalities with an easy “point-and-shoot” style.
  4. Add branching logic for more complex quizing. I didn’t try this yet.

All of this was super easy to do. The menu on the left hand side takes you through each step of the process. If you simply go line by line you won’t miss anything.

Promoting Your Social Media Quiz

Interact is equipped with multiple ways to promote your newly-created quiz. As you can see with the above quiz, the WordPress Plugin integration works quite nicely. Sharing to Facebook and Twitter was also easy. I haven’t had a chance to try the pop-up option on this site yet, but I will soon.promotion options for social media quizzes built in Interact

Lead Capture from Social Media Quizzes

When all is said and done, you’re probably doing a social media quiz in order to increase the number of leads you’re getting. Interact makes it very easy to get those leads into your system. As much as it annoys me to have to sign up to an email list to get the results of a quiz, statistics show it is an effective way of generating new leads. So, I set up the email capture at the end, but on my first quiz I made it optional. Anyone participating in the quiz can choose to skip the signup and will still receive their results. For future quizzes I may not do that.

[interact id=”5a119dc9bef95f001440c725″ type=”quiz”]

Check it out! Not to shabby for my first, original content quiz. Let me know what you think. If you’re looking for an easy way to add quizzes to your social media plan, I definitely recommend Interact (Aff). If you use it to create a quiz let me know so I can try it out!


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