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UPDATE: In January 2021, Facebook announced they will be discontinuing the Like button in favour of the Follow button. Going forward people will only have the choice to Follow or not. This is a good thing! No more confusing follows and likes.
Remember how I’m always telling you to use customer questions as a blog topic? Just yesterday a follower sent me this question “On Facebook, Like vs. Followers, what’s more important?” My response was long enough for a blog post, so why waste it! Thanks to Alex for sending me this question.
What’s the Difference Between Likes and Follows?
Before we can discuss which number is more important, you need to understand Likes vs. Followers.
- A Like is a person who has chosen to attach their name to your Page as a fan.
- A follower is a person who has chosen to receive the updates that you post in their news feed (subject to the Facebook algorithm of course).
Likes vs. Followers, Which is More Important?
- The numbers increase over time, not decrease;
- The gap between Likes and Followers does not increase over time.
In general, you want your fan base to grow over time and you want those people to continue to follow you. If the gap between the numbers is growing, you’re losing people and that’s not good in any scenario.
I guess if I had to choose, I’d say followers are more important because they at least have the potential to see your content, where as those who have chosen to unfollow have decidedly chosen NOT to.