Building a social media strategy for your business isn’t rocket science. It’s actually quite simple. But, just because it’s simple, doesn’t mean it’s easy! The “meat” of your social media strategy is a content calendar–a plan for what and when you will post your content. Before you get to that point, however, you need to think about a few other things: what type of content your audience wants, who your audience is, and what type of content you can reliably produce.
If you take a bit of time to work through each of the steps you can build a social media strategy you can handle on your own. It will not only cause you less stress once it’s done, it should actually help you to enjoy social media more! Once you’re less stressed out about what you’re trying to do on social media, it’s easier to be more excited about doing it. And once you’re more excited about doing your social media marketing, the more excited your customers will be about your products. Enthusiasm begets enthusiasm!
This infographic walks you through the basic steps to building your social media strategy. If you need a bit more of a kick in the pants, join me for the next round of the No BS Social Media Blueprint. It’s a FREE five-day live series to get you going.
Think an email challenge can’t help you with your social media strategy? Here’s what one participant said:
“I’m through Day 3 and I’m fascinated by the things I’ve learned already. I realized that my two audiences are VERY different and they hang out on totally different sites… AND, YouTube came in as my #1 priority. Big surprise. Yikes! I better get myself looking more impressive on there!!”
What’s stopping you from putting your strategy on paper? Let me know in the comments.