How to Share Your Why on Social Media

Professional development is extremely important to me. It’s why I attend Social Media Marketing World (aff) year after year, even though the jet lag drains me. It’s why I joined a mindset coaching program TWICE, and the AMMP program at the Centre for Women in Business, TWICE. Dedication to professional development is the reason I founded Social Media Day Halifax–to provide opportunities for PD to my community. When all of those communities I’m taking part in are talking about Simon Sinek’s Start With Why, and why it’s important to share your “why” on social media, I kinda had to take notice.

My Own Why Statement

When Sinek’s video explanation of Why went viral, I watched it like everyone else. Sure it made sense, but I, like 98% of the viewers, did nothing with it. Later I borrowed the book from a colleague and it sat, unread, on my bedside table for months until I returned it. Figuring out my why just seemed so difficult… so ethereal… such a big, hairy, audacious thing to do! Who am *I* to have such a vision?

Well, who am I *NOT to? Why should I flail along aimlessly when I could focus my life better?

It was at a professional development workshop based on Sinek’s Start with Why that I was finally able to see my why and articulate it. Is it big, hair,y and audacious? Absolutely. Am I going to hide from that? No. I simply cannot anymore. Here is my “why”:

“I empower entrepreneurs to share their stories on social media so they can grow a business that facilitates living their best life.”

There is so much I could say about all the elements of this why, but what I want to concentrate on now is getting it out there! Once I had the new statement crafted I started a list of all the places that need to be updated! Even if you don’t have a Why to update, this is a great list of places to audit to ensure your messaging is all consistent…say…at the beginning of a new year!

10 Places to Share Your Why on Social Media

  1. Mission & Vision
    If you have a mission and vision statement on your website, that would be the first thing to update. If your vision (what world you are trying to create) and your mission (how you’re working towards creating that world) don’t match your why there will be an obvious disconnect that will come across as inauthentic.
  2. Values
    Do you list your corporate values on your website, in proposals, or brochures? Working on my why brought to mind several things I would want to be listed on a Twirp Communications values page if I had one.  (Stay tuned)
  3. About Pages
    Whether you use or you have profile pages on your own website and sites to which you contribute, you’re going to want to update your bios on all of these pages. Don’t forget to update your and Gravatar accounts that populate author bios on some sites.
  4. LinkedIn Profile
    Is your new why statement appropriate as a headline on your LinkedIn profile? Or perhaps it should be added to your summary?
  5. Facebook
    There are several ways to share your new why on Facebook. Add it to profile areas such as “Our Story” and the description areas under the About tab on your Page. Also consider announcing it as a way of calling in your ideal clients and sharing why you do what you do. You could also share your why statement in the Cover Photo or the photo description, or create a featured video talking about your why, mission and values.
  6. Twitter
    Similar to Facebook, consider adding your new why to your bio and cover photo. You could also create a pinned post that includes your why statement, or a link to a blog post where you talk about it.
  7. Instagram
    Don’t forget to update that Instagram bio with the new wording and a post about it. Even better, go live or create a story to talk about your new why.
  8. Video intros
    If you have a video series, build the new why into your intro. If you have an old video series you’ll have to consider whether it’s worth updating the intros with the new why as it simply may not be worth the time it would take.
  9. Directories
    Are you a member of any organizations that include a description or bio and a link to your business? Be sure to login and update those profiles or send an email and request they be updated.
  10. Email
    When was the last time you updated your email signature or the masthead in your e-newsletter?  This is a perfect opportunity to change things up and call attention to the changes. I try to change my email signature and autoresponder every month or two at the least.

Where else should you share your why on social media, or update major changes to your business? Let me know in the comments.



3 thoughts on “How to Share Your Why on Social Media”

  1. This is great, Anita. Congratulations on verbalizing your “why”. I’m in the midst of changing mine … simmering for the first half of 2019. One place where my current why is always present is in proposals. While the person asking for the proposal may know, and even understand, my why, they may be sharing it or presenting it to others who don’t know me at all.

    Enjoy all your posts and looking forward to learning from you on January 8. Happy New Year!

    • Yes, proposals would be a very important place to add your why! I must remember to update my proposal templates 🙂 I’m still thinking about my one word for 2019… leaning towards “Trust”, but I don’t trust it yet LOL Happy New Year!


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Social Media Strategy for anti-heroes promotional graphic with logo and photo of Anita Kirkbride, the facilitator. Features: self-paced, online, focuses on you, not one-size-fits-all. Click for more information.

Privacy Preference Center


Navigate the website, navigate the store

WordPress, Woocommerce, Jetpack



Facebook, Twitter
Facebook pixel
Twitter personalization


To track traffic and usage data



opt-in, emails