Sometimes being a marketing professional in Canada is frustrating. All the stats, all the case studies, all the info is based in the US. Yeah, we’re similar, but, well… we’re really quite different, too. I decided to search out some of the best Canadian marketing blogs for you to save you a little time. Some of these will be familiar, I’m sure, but I’ve found several that are new to me, and hopefully to you as well!
Work Better Not Harder
From e-newsletters to project management, Linda’s blog for small business owners covers just about everything. If you’re located in, or near, Halifax, you’ll also want to sign up for her Small Business Events listing that comes out every Wednesday.
Top Dog Social Media
Melonie Dodaro is one of the leading experts on LinkedIn optimization, strategy, and lead generation. Her weekly blog/newsletter will keep you up-to-date on the latest changes to LinkedIn and the best strategies to generate real business from the platform. Get her latest book LinkedIn Unlocked too!
The Phone Lady
Mary Jane Copps aims to improve communication at all levels and has spent 31 years analyzing the psychology of a phone call, information she shares on her blog to improve telephone interactions between businesses and clients (and vice versa!). She also has a book you can get if you like to highlight things while you read 🙂
Mark writes a blog (currently at 4281 posts and counting!), and one of Canada’s leading newsletters, about marketing, sales, and growth tactics.
Mitch is one of those names so synonymous with digital marketing I suspect many are surprised to find out he’s Canadian. Six Pixels of Separation was one of the first books I read when I started my business and I was lucky to get an advanced copy of Ctrl. Alt. Del. to review. If you’re wanting to read about the future of digital marketing, these are two great books to start with, and then, follow his blog. Or, if you’re more of a podcast person, check out the Six Pixels podcast.
Search Engine People
It looks like they haven’t updated this blog for a while, BUT, the existing article library is uber useful for anyone interested in improving their SEO.
Brandi is a fellow social media strategist focused on the small business niche. Her blog is chock full of tips on different tools and tech you can use to improve all aspects of your social media marketing.
Here’s another new-to-me blog. I’ve been following Jeremy on Twitter for a while, but his blog is a wealth of thought-provoking posts looking at marketing from a variety of angles.
Kat MacAulay is a transplanted east coaster living in Alberta and tackling all things marketing for the small business community. If you appreciate a “no BS” approach to learning about the latest goings-on in social media, you’ll love Kat, her blog, and her weekly Facebook Live show.
How did I decide these are the best Canadian marketing blogs? I did some Google searching, some came from other lists I found and were still blogging (many on the old lists haven’t blogged in ages or have totally switched careers). Some of these are blogs I was already signed up for, from experts I already know, like, and trust. Is there another Canadian marketing expert who has a blog you think should be listed? Let me know for the next update!
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