10 Pieces of Equipment DIY Social Media Marketers Need to Improve their Content

If you’re a DIY social media marketer you’re always planning ahead, and watching for deals on all the equipment you need to make your social media marketing job a little easier, or maybe more polished. Here are a few products I use and recommend, and a few new ones I’m stalking for a good deal! And yeah, these ARE affiliate links. If you click on these links and make any purchase, I may be compensated by Amazon.

Equipment Every DIY Social Media Marketer Needs

I definitely espouse the philosophy that one should just. get. started. no matter what equipment you have. Seriously. Thinking you have to have all the perfect equipment before you can start creating your own videos, podcast or other content is simply procrastination at work. You CAN get started with natural lighting and the cell phone in your pocket.  I’ve been creating videos for a few years now and I’ve only ever used natural lighting and my phone until this year when I finally bought a ring light! When you’re ready for an upgrade, or to polish your look and sound a bit, here are a few things to consider.

1. Ring Light

This is the ring light I bought. It comes in other sizes, but the 12 inch is plenty big! I will say, the “foot” that is supposed to attach to make your camera holder turn sideways didn’t work for me, but I don’t use that anyhow.


2. Laptop Microphone

As I get ready to launch a new podcast, it’s time to upgrade my sound…so I’m watching all the Blue Yeti microphone products to find a deal on Prime Day, Black Friday or even New Year’s sales.


3. Phone Microphone

This is the corded mic I have on hand to plug into my cell phone for making better sounding videos from my phone. I don’t use it as much as I should…but I have it!

Other office supplies for the social media marketer

4. Clicker

If you’re a person who does a lot of speaking, you’re going to want a “clicker” for your presentations. This one has worked really well for me.


5. Headphones

And there are days when I could NOT survive without my noise-cancelling headphones. These Sony’s were expensive, but super comfortable and VERY quiet. My husband can watch TV right beside me and I don’t hear what’s going on. They work best with Focus At Will music! They’re also GREAT for airplane travel…if and when we’re able to do that again.

6. Laptop Stand

I don’t know about you, but working on a laptop for 8+ hours a day has taken a toll on my neck. There are two pieces of equipment that are helping me stay in the office and out of the chiropractor’s office (well…some anyhow). This folding laptop stand is similar to the one I have, that I borrow from my teens when they’re not around. It makes sitting on the couch to work a whole lot easier on my neck. Don’t tell Dr. Paul I said so 🙂


7. Wireless Keyboard

When I am working in my office, I prop my laptop up on a box so the camera and screen are more eye-height, and I use a wireless keyboard to improve the ergodynamics. Improve, not perfect. I quite like this one from Logitech, but it is a bit on the small side.


8. Anti-Glare Screen

I recently decided to try an anti-glare screen protector for my laptop too as I was having a lot of headaches. When you spend as much time staring at these screens as I do, you’ll try anything to improve it. The one I bought is out of stock, but this one seems similar.

9. Favourite Pens

Everyone needs a favourite pen, right? I love a nice gel pen with purple ink. Nobody ever steals these ones! LOL The one downside is everyone always knows when the comments on written feedback forms are from me! Having a nice writing pen, though, seriously makes my notes easier to read and my hand actually gets less tired when I’m taking a lot of notes, say at a conference.

10. Gimbal

One other thing I am hoping to find a good deal on is a gimbal…a device for holding your cell phone and stabilizing it when you make videos. It keeps down the shakes and makes everything look smooth and professional when you’re holding the phone. This brand has a good reputation in my circles, so I’ll be watching for deals on these.


Social Media Books

Here’s a bonus for you… some books I recommend…not necessary, but not a bad idea! Who knows if there will be good deals on these books this season…I sure don’t, but these are a few of the ones I’d definitely recommend you pick up either way.

The first social media book I ever read convinced me to love Twitter…and here I am 10 years later, still loving Twitter. Scott is a great storyteller and speaker and I highly recommend all of his books.


The latest book on my virtual shelf, this guide is IDEAL for beginners looking to understand how social media works on different platforms.


The other one I highly recommend is Youtility. If you want to understand how blogging and content marketing can set you apart from the crowd, and why it’s ok to give away a lot of free content, this is the book you need to read.

What other products are necessities for you as a DIY social media marketer?


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