How to Choose the Best Social Media Platform For Your Small Business Needs

Social media is a powerful marketing tool, but to leverage it for your small business, you have to understand which platform best suits the needs of your company. With so many platforms and so little time, it is impossible to be active on every outlet.

You can narrow down your choice and focus your efforts for the best ROI. In this article, we’ll walk you through the main considerations for choosing the best social media platform for your small business.

Why do You Need Social Media?

Social media can help your business with a variety of marketing and conversion goals:

Build brand awareness

When you post something on social media, it immediately allows your brand to appear in users’ feeds and stay current. It enables you to increase your brand’s findability, making your products more accessible to users.

Connect with customers

One of the main advantages of social media is the fact that it gives you the opportunity to connect with your customers at any time. It provides you with honest feedback directly from each customer.

Share updates

Through social media, you can keep your audience up to date with your latest news and company updates. It gives you the opportunity to stay in connection with your clients each time you have news by posting about it.

Increase revenue

Social media gives a lot of opportunities to promote your income. There are some channels that link directly to your product in the posts, others give an opportunity to shop via built-in tools. You can analyze your social media performance with built-in tools to get a better understanding of your buyers’ journey.

Each of the advantages above leads to one main point – generating more profit for your business.

How to choose social media platforms for your business?

There are more than 200 social media platforms to choose from and there will be a lot of social media platforms questions. We have highlighted some main points you should consider before choosing a social media platform for your small business.

Analyze your target audience

The audience is perhaps the most important factor when you need to choose a social media platform. The activity of your audience is the main thing that really matters in this case. There are some core points that you should take into account when defining your target audience:

  • Who is your customer?
  • Your audiences’ location
  • Their gender
  • Their age
  • What type of content do they enjoy most?
  • Where are they already hanging out online? There’s no point in trying to drag them to a new network when you can market to them where they’re already comfortable.

Answers to these questions will help you to make your audiences’ profile.

Define your marketing goals

After knowing your audience, it is time to consider your goals for that audience. The main question you have to answer is “what am I trying to achieve”? Surely, you will try to choose the platforms that correspond best to the needs of your company.

Analyze your competitors’ preferred platforms

As mentioned above, social media is your most profitable and successful guide in promoting a business. It will help you to do competitive research, enabling you to understand which platforms are popular in your industry. Competitive research includes some core points:

  • What platforms do your competitors use?
  • What is working and what is not?
  • How engaged is your audience on each channel?

Major Social Media Platforms

Now, let’s plunge into our main list and finally understand which is the best social media platform for your small business.


Facebook is the most popular social media platform in the world having nearly three billion active users monthly. This social media platform reports over 2.7 billion users. Can you imagine that that’s larger than even the population of China? Nowadays, Facebook is very popular amongst older users rather than younger users. That is why it is not surprising that these days, it is one of the best ways to attract new customers, promote your small eCommerce business, target a wider audience and build an email list. Facebook generates so much income via Facebook ads. You only need to keep your account active in order to connect with users.


Instagram is another very popular social media platform for your small business (and why not a large one) with over a billion active monthly users. Over 90 % of the users of this app follow at least one brand account. Compared to Facebook, Instagram is very popular amongst younger users from the 25 to 35 age bracket. One of the important points to be noted here is the fact that Instagram belongs to Facebook. So, in order to run Instagram ads, you need to have a Facebook business account also. Nowadays, Instagram enables you to not only share photos, but also via Instagram stories, reels, and IGTV videos where you can keep in touch with your clients and strengthen your company’s success. Thus, if you know how to use hashtags and how to share visually compelling content, this app is just for you!


Celebrities, journalists, and even presidents use this app to share news, articles, and stories every day. Its content is very short, but very meaningful at the same time. Twitter has over 192 million active users daily. But when it comes to using Twitter for your small business’s development, you should carefully think about whether it will help you or not. In the case of Twitter, you should check your account frequently as the lifespan of each tweet is only 20 minutes. So, Twitter needs its own marketing strategy. In order to appear on your follower’s pages regularly, you need to publish multiple tweets per day.


LinkedIn is considered to be one of the top platforms for B2B marketers. It is more than just a networking site. It helps you to strengthen your branding and provide thought leadership. Over 744 million users have a LinkedIn account. If you ask Google for “the top B2B social media platform” , LinkedIn will appear first. It enables you to target and message your customers, promoting your brand’s discoverability.


YouTube is a remarkable video-based platform. At this time, it has become the main platform for how-to videos as well as reviews about any type of product. It now has more than 2 billion monthly and almost 50% of B2B makers use this platform for analyzing potential products and services. When using YouTube for your small business needs, first off, you should use video editing software to create excellent content. With correctly optimized videos for SEO, you will be able to keep in touch with the people who are looking for a business like yours. With your YouTube account, you can provide the answers to the problems that your business solves. Therefore, people who are interested in the solution to those problems will quickly find your channel and your videos.


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