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In the past, all that was required to sell your products was a brick–and–mortar store. Things have changed greatly over the years, including an influx of online stores. In 2022 if you do not promote your small eCommerce website online, customers will not be able to find you. If you have set up an online store but do not know where to start, this blog is for you.
10 Marketing Strategies to Drive Ecommerce Traffic
Email Campaigns
Email is still considered to be one of the most popular marketing methods for promoting an online store. You can even use social media as a tool to collect as many email addresses as you can from your customers and people interested in your products. After collecting emails, you can create targeted email campaigns about your new products, discounts, promotions, etc.
Use Social Media
Using social media for small business is another effective and easy way to boost your digital engagement. You will want to first determine the right social media channels for your business and work at building brand awareness by:
- Posting vibrant images and engaging videos
- Increasing post frequency
- Using correct hashtags with the appropriate keywords
- Organizing gift-giving programs
Analyze Social Media
To really understand social media marketing and how it works you will need to spend time trying different tactics and engaging on the platforms. Then you will then want to analyze your social media performance to better understand your existing and potential customers. It is also worth it to budget for some social media paid advertising to introduce your products to new users. Social media ads are available on most platforms, including:
Determine your target audience and then place an advertisement on the appropriate platform. For example, if you have determined that your audience spends a lot of time on Instagram but not Twitter, focus all your efforts on Instagram ads.
Optimize SEO
Before optimizing your site for SEO (search engine optimization), you should first put yourself in the place of the searcher. It will help you to understand what your customers want to know and how they search for your products. Performing keyword research will also assist in analyzing consumer behaviour that can then assist in creating content. Doing your own SEO work isn’t difficult if you can access a tool like Yoast SEO on your website.
Use Google Ads
If you have enough budget leftover, you can take your website to the next level with Google Ads. As long as they’re highly targeted, these paid options will dramatically improve your website traffic.
Use Reviews
Enable your satisfied and loyal customers to do your social media marketing for you by sharing their reviews on your website and in your social media marketing. Reviews are powerful tools and 88 percent of users claim that they trust online reviews and personal recommendations equally.
Take Part in Online Events and Discussions
Participating in Twitter chats, Clubhouse discussions, Twitter Spaces, webinars and virtual conferences will leverage your expertise in the field of eCommerce marketing. It will provide you with the opportunity to increase your brand awareness and to understand which strategy is best suited for your online store.
Create a Blog
Nearly 50% of buyers from websites complain that many eCommerce businesses do not have a stream of new content. Blogging can help do just that and will also drive traffic to your website through search engines. Don’t know what to write about? Again, put yourself in the place of a customer. Gather all the questions that customers frequently ask about or express interest in and use that information as your starting point. From there, post regular blog content and boost the content on social media. This will help you to bring attention to your product, drive traffic, and grow your online sales.
Go Omnichannel to Attract More Customers
Marketplaces like Amazon and eBay maintain a very high traffic volume. So, selling your products across multiple channels (such as Amazon) will expand your brand’s popularity. Selling on these channels also immediately expands the brand’s visibility. After revealing the products to your customers through marketplaces, the buyers are set up to expand brand loyalty and explore your products more on your online store.
Be short and sweet
Brief and compelling updates will attract more engagement on social media than longer ones. Your followers will likely appreciate short, visually appealing content as it can be quickly processed. For instance, you can tease a blog post with an eye-catching image and an intriguing headline.
In conclusion, promoting your eCommerce website online requires a lot of time and effort, but the results are worth it. Begin with the right marketing strategy in place, work hard at improving your brand awareness, and you’ll ultimately achieve success in growing your business.
