Ever since its launch in 2017, TikTok has become one of the most popular social networking platforms worldwide. TikTok users quickly began making their videos, adding various filters, music tracks, and other effects to their content. This type of content was something new and unexplored for users of other social networks such as Facebook or Instagram.
The main peculiarity of TikTok is that it is much easier to gain popularity as a blogger on this platform than on any other social media network. However, users need to be aware of the TikTok algorithms and basic TikTok marketing tips on what type of content they should publish and how to properly promote their accounts on TikTok. If you’re looking to grow your account, it is not necessary to hire a marketing agency. We have researched the best eight marketing tips that will help you gain more views and followers of your content.
8 TikTok Marketing Tips
Be aware of TikTok trends
TikTok trends are changing rapidly. A popular video last month may become irrelevant and boring for users this month. TikTok trends are defined by influencers who can make certain videos go viral. Try to recreate trendy videos and be as creative as possible, but make sure your video is not a 100% copy of someone else’s idea.
Define your target audience
The topic of your videos will become clear when you specify your target audience. Decide who is more likely to engage with your videos—age, genders, levels of education, location, interests, and preferences on TikTok. Do your research and know what your potential followers like to watch most of all to provide relevant content to them and increase your number of views. Keep in mind that the preferences of your target audience may change as rapidly as TikTok trends.
Choose the direction you want to develop in
Define what values and advantages your content has to your followers to make them engaged and stay for a long period on your account. Each TikTok video can last from just a few seconds to 10 minutes. You need to select whether your video will consist of make-up tutorials, recipes, singing different songs, dancing, or any other topic that will be approved by your target audience. After several posts, you will recognize which videos are more popular and how you should further develop your account.
Make your TikTok videos
Of course, we all know that many TikTok users copy others’ ideas and repeat the same videos. That is the point of TikTok, but you can also show your creativity by adding unique elements to your videos such as filters, dancing movements, voice acting, various moods, behaviours, etc. Show your followers that you are unique and better than other similar profiles. Initially, you work for your reputation, then you receive a community of your fans who will love any piece of content you publish.
It is important to utilize the benefits of hashtags on TikTok. TikTok users will commonly search for particular content by hashtags. Therefore, if you want to get on top and increase your followers, you need to include suitable hashtags under your videos to attract your audience. We recommend using more narrow hashtags and only a few of them. If you add the most popular hashtags, then your profile is likely to get lost.
Partnerships with brands
There are numerous successful cases where unknown TikTok users became extremely popular because they created a unique video that was discovered by a famous brand. Don’t sit back and wait for potential partners to message you. Be proactive by choosing your favourite products and making several creative videos tagging the brand and promoting it in your posts. You never know. You may just get a partnership inquiry.
Consider the regularity of your TikTok posts
All social media requires consistent posting to save your audience and stay relevant. TikTok is not an exception. To improve post frequency, write down a content plan for your account where you can describe your videos and when you are going to publish them. Your followers will be satisfied with your content plan and you will not miss the day to post your fresh video. In addition, the regularity also depends on the TikTok trends and algorithms that are changing, so pay attention to the new tendencies.
Set up different challenges
You can set up your challenges without copying others’ video ideas when your account has enough followers (starting from 10K). If you succeed to get on top with your challenges and receive positive feedback from other TikTok users, then your video could gain several millions of views, making your account popular on social media. Of course, the idea has to be unique and easy to learn or repeat for others to make it viral.
To sum it all up
By following all of the tips mentioned above, you will be able to promote your account more quickly and efficiently. Be prepared that not all TikTok users will like your content. Keep trying, change things up, and don’t take it to heart if someone leaves negative feedback. Just keep following your goals, developing your TikTok account and trying new content. You will be amazed at the outcome if you keep working at it.
Wanda Lafond is a professional content writer, copywriter, content strategist, and communications consultant. She started young with her writing career from being a high school writer to a university editor, and now she is a writer in a professional writing platform Best Writers Online and Writing Judge— her years of expertise have honed her skills to create compelling and results-driven content every single time.